The Unofficial Shopify Podcast

“How is an entrepreneur like me supposed to scale my Shopify store?” That's what The Unofficial Shopify Podcast aims to answer. Discover new opportunities to grow your store from the world’s most successful Shopify entrepreneurs. Hosted by Kurt Elster, a senior ecommerce consultant and Shopify Plus Partner, The Unofficial Shopify Podcast is not authorized, endorsed, or sponsored by Shopify– It's a no holds barred discussion of ecommerce growth strategy and tactics.

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    Grow & Convert with Content Marketing

    How to use content marketing to get traffic to your store, specifically, when it works, when it doesn't, and patterns we've noticed in successful content.

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    Good Design with Chris Pointer: How to approach Shopify Themes

    Chris Pointer of Pointer Creative has 16+ years of design experience. His agency works exclusively on Shopify and has produced custom themes for the NY Times, Death Wish Coffee, and others. In this episode, he teaches us how to approach design, communicate what we want to designers, and when & why to go totally custom.

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    B2B eCommerce MasterPlan: How to Scale Your Business with Wholesale eCommerce

    Whether you're a wholesaler looking to start selling to your customers online, a manufacturer wanting to increase the orders coming through your website, or an online retailer looking to branch out into B2B sales, today's episode will take you through the key considerations to making B2B eCommerce a success for your business.

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    The Beard King: How a Hairy Sink Launched a 7-figure Business

    In today's episode, Nicholas Galekovic, the entrepreneur behind Beard King, joins us to discuss a journey that went from his bathroom, to Shark Tank, to a viral-success product that has resulted in a seven-figure business in less than five years.

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    Is dropshipping dead? What successful dropshippers know

    Is dropshipping dead? In today's episode, you'll learn the answer, as well as what it takes to become a successful dropshipper, and even how dropshipping can scale your existing store. Our guest today is Tomas Slimas, Chief Marketing Officer at Oberlo. He should know– Oberlo users have sold more than 100 million products during the last 24 months.

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    Game of Bluff: Your Internet Law & Copyright Infringement Primer

    Doing business online without retaining an Internet lawyer is the equivalent of playing Russian Roulette– things tend not to end well. The days of the Internet being the Wild West are long gone. The empire is striking back! In this episode, you'll learn on how to protect yourself, how to best to comply with laws applicable to conducting business online such as the DMCA and FTC regulations, and how not scary it really is.

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    Marriage for Entrepreneurs with Julie Elster (Valentine's Day Bonus)

    Ever wonder what it's like to be married to an entrepreneur? Or how a self-employed couple make it work and what the potential pitfalls may be?

    My wife and I both are business owners who work together, and we make it work, but not without a few key considerations.

    In this bonus episode, my wife and I discuss our unconventional relationship from our bedroom.

    Listen now.

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    Sourcing: How to find the right factory for your product idea

    In this episode you’re going to learn how to find a factory to manufacture your brilliant million dollar idea, how to avoid getting ripped off, and what mistakes to avoid when vetting a factory. Our guest today has brought dozens of products to market, run three ecommerce companies (sold one), and been a part of projects on Kickstarter raising over seven figures. Nathan Resnick joins us from his new company, Sourcify, a platform that makes manufacturing easy. Having helped hundreds of companies manufacture products around the world, Nathan is going to discuss with us how to find, vet, and build a relationship with a factory so that you can turn your idea into a real product.

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