The Unofficial Shopify Podcast

“How is an entrepreneur like me supposed to scale my Shopify store?” That's what The Unofficial Shopify Podcast aims to answer. Discover new opportunities to grow your store from the world’s most successful Shopify entrepreneurs. Hosted by Kurt Elster, a senior ecommerce consultant and Shopify Plus Partner, The Unofficial Shopify Podcast is not authorized, endorsed, or sponsored by Shopify– It's a no holds barred discussion of ecommerce growth strategy and tactics.

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    Live at Shopify Unite 2018

    Recorded in Toronto for Shopify Unite 2018. What's changing in the Shopify ecosystem? We ask attendees of their annual conference to find out.

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    Finding your True Fans & Brand Advocates

    How to find and connect with ambassadors for your brand (because your affiliate or referral program is only as good as its advocates!)

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    Grow & Convert with Content Marketing

    How to use content marketing to get traffic to your store, specifically, when it works, when it doesn't, and patterns we've noticed in successful content.

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    Good Design with Chris Pointer: How to approach Shopify Themes

    Chris Pointer of Pointer Creative has 16+ years of design experience. His agency works exclusively on Shopify and has produced custom themes for the NY Times, Death Wish Coffee, and others. In this episode, he teaches us how to approach design, communicate what we want to designers, and when & why to go totally custom.

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    B2B eCommerce MasterPlan: How to Scale Your Business with Wholesale eCommerce

    Whether you're a wholesaler looking to start selling to your customers online, a manufacturer wanting to increase the orders coming through your website, or an online retailer looking to branch out into B2B sales, today's episode will take you through the key considerations to making B2B eCommerce a success for your business.

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