The Unofficial Shopify Podcast

“How is an entrepreneur like me supposed to scale my Shopify store?” That's what The Unofficial Shopify Podcast aims to answer. Discover new opportunities to grow your store from the world’s most successful Shopify entrepreneurs. Hosted by Kurt Elster, a senior ecommerce consultant and Shopify Plus Expert, The Unofficial Shopify Podcast is not authorized, endorsed, or sponsored by Shopify– It's a no holds barred discussion of ecommerce growth strategy and tactics.

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    Fulfill Your Orders: How-to Own The Ordering Process

    Every Shopify store owner has the same problem:

    Fulfilling orders!

    If you’re amazing at marketing your store and getting sales, then you’d better be amazing at fulfilling those orders too, or your business will crumble under the weight of negative reviews.

    Operations and logistics are tough for most new shop owners. In today’s episode we’ll learn some best practices from someone with years of experience running operations for his own ecomerce business.

    Our guest today is Aaron Rubin. He’s both a store owner and ecommerce service provider. He started in ecommerce in 1999 and built a business that sells jiu jitsu equipment to $7million in revenue and $1million profit annually before founding ShipHero.

    He’ll tell us the best practices he’s learned in the process.

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    The Business of Fashion: Using Personas & Calendars to Grow

    If there’s one industry that’s harder than most to market, it’s fashion.

    Why is it so intrinsically difficult to market a fashion store?

    And if we know why, what can we do about it?

    Joining us to break it down is Jacklyn Deans.

    Jacklyn Deans is the Founder and Principal eCommerce Consultant at Flash + Color.

    Flash + Color helps Fashion, Beauty, and Lifestyle brands establish and expand their businesses online.

    With over 15 years of eCommerce and Digital Marketing experience, she advises brands on how to exponentially increase sales, boost engagement, and create loyal customers.

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    Forget Maybe: Here's How To Grow Your Store With Content Marketing

    When it comes to content marketing, most businesses are guessing. "Maybe X topic will work, maybe Y keyword is good to target." Forget maybe.

    Today we’re going to break down a simple, step-by-step system you can follow to get the highest possible ROI from your content marketing efforts.

    It’s not enough to rank for a keyword. We need visitors that we can convert to customers.

    Our guest today

    Bill Widmer is an SEO-obsessed eCommerce content marketing consultant. He's worked with many brands, such as A Better Lemonade Stand, SaleHoo, and Social Media Examiner.

    Listen now to learn how a real content marketing pro tackles blogging in plain english.

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    Small Data: How to Increase Revenues with Customer Research

    In the last several years, big data has been a buzzword. But big data is just that: big. It can be overwhelming.

    Today we’re going to talk about small data: customer research.

    Customer research is vital to high-impact marketing.

    Let’s say you’ve found something gone awry in your Google Analytics. A page that underperforms, what do you do about it?

    That’s where Customer Research and “small data” can be immensely valuable.

    Josh Frank of joins us today to talk us through it.

    For years, Josh has been been working with eCommerce companies to optimize their websites for higher revenue using a blend of marketing and technical expertise to improve conversion rates.

    Josh formerly headed up ecommerce teams and worked to pioneer testing cultures within organizations. Now, he works exclusively on getting eCommerce stores more profit through profitable customer research and a/b testing.

    Listen now.

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    Sourcing the Future: How One Man Brought Smart Jackets to Market

    It’s 2017, forget about flying cars, where are our smart clothes?

    Today’s guest is making smarter clothes

    Peter Netzel of Kelvin Techstyles joins us today to discuss his journey. He drops a megaton knowledge bomb regarding sourcing and manufacturing products through Alibaba.

    If you’ve ever considered having a product manufactured, but didn’t know where to start, Peter makes it sound easy.

    Listen now.

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    Embracing Video: How Tactical Baby Gear Grew 5x with Video

    If this show had a mantra, it might be "People buy from people, not brands."

    I've certainly said it enough times

    because I believe firmly in the power of selling H2H, human to human.

    I've seen solopreneuer stores try so hard to make themselves look bigger than they are, and we see right through it.

    Hey, I did the same thing when I started my own business eight years ago.

    But one of the turning points that leveled up our business was when I got out in front of as the face of the brand.

    It's something I've seen as a common characteristic of successful online brands

    And today's guest does a great job at it.

    He was on our show last summer as well after moving his store onto Shopify and experiencing explosive growth after a successful free plus shipping campaign.

    Now he's back to update us how his business grown in the last year through his personal video content marketing

    Joining us today is Beav Brodie from Tactical Baby Gear.

    Beav developed Tactical Baby Gear and brought it to market in 2013 using Instagram as a platform to promote and sell it initially. He came from a 15 year career as a custom car builder and knew some, but very little about e-commerce, and had to learn everything on his own

    The results have been extraordinary

    Listen now.

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    How to Omnichannel: Bridging Online & In-Store Experiences

    Rarely on this do we talk about ecommerce from a retail-first perspective.

    Today that changes.

    How does ecommerce as a channel fit into an existing and successful brick & mortar experience?

    If you’re a retailer re-selling other people’s products in a brick & mortar, this episode is for you.

    Joining us to discuss it is Gregg Shanefelt.

    Gregg is a senior web developer and marketer who has been working with small businesses since 2009 with a passion for helping the little (and not so little) guys grow to compete and build the community.

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    4X Your Black Friday Emails with Segmentation

    Last week we heard from Kaleigh Moore on ecommerce trends that will optimize your store in preparation for Black Friday

    One of the suggestions from that episode that got most excited was the idea of a buyer’s guide– specifically having customers segment themselves into new vs returning customers by offering a buyer’s guide on the home page.

    That’s a simple but powerful example of customer segmentation.

    Right now, nearly all websites treat all visitors the same.

    But our customers aren’t the same.

    If we can segment them based on their interests and actions, then we can personalize their experience, and make our marketing much more relevant to them.

    To discuss the realities of personalization, is RightMessage founder Brennan Dunn. RightMessage is a software company that helps bring on-site personalization to the masses.

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    eCommerce Trends You Need to Boost Sales Before Black Friday

    The year is half over, which means the holidays will be upon us before we know it.

    The summer, right now, is the time to start preparing for the holidays.

    One way to prepare is to look at what’s working for other ecommerce retailers and cherry pick those ideas for your own brand.

    Joining us to discuss several actionable example of revenue-boosting trends is Kaleigh Moore.

    Kaleigh is a freelance writer specializing in eCommerce. Since 2013, she's been working with various eCommerce platforms and publications like Inc. Magazine and Entrepreneur to highlight the best practices, new data, and rapid growth associated with online sales.

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    How to Get Better Traffic, Free with Semantic Data

    Everyone wants better ranking but that’s not really what they want.

    Stores want more traffic.

    They want that because it leads to sales.

    Sales is what really matters.

    All of SEO is just a marketing channel to get more visitors who turn into customers.

    The main FIX for SEO is better rankings

    What if there was a way to get more sales with the existing rankings you already have?


    By convincing more searchers to click on your search listings.

    More clicks == more traffic == more sales.

    What we’re talking about today is a search enhancement in Google called Rich Snippets, specifically Product Rich Snippets.

    They enhance your existing search results with more data and pixels.

    Eric Davis joins us today to walk us through it in easy to understand terms.

    Eric is founder of Little Stream Software, which helps Shopify entrepreneurs customize their Shopify stores using public and private Shopify Apps.

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