The Unofficial Shopify Podcast

Ready to learn the secrets of the world's most successful ecommerce professionals? The Unofficial Shopify Podcast will teach you how to grow your traffic, conversions, and make more money with your Shopify store. Hosted by Kurt Elster, a senior ecommerce consultant, The Unofficial Shopify Podcast is not authorized, endorsed, or sponsored by Shopify– It's a no holds barred discussion of ecommerce marketing strategy.

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    Violent Little Machine Shop: Morale Patches & a Mindset for Success

    Today's guest runs the least politically correct store we've come across, and we love it.

    Yanne Root, founder of Violent Little Machine Shop, has made a business out of inappropriate morale patches.

    In this episode, we talk about Yanne's individual journey, what makes his business successful, "the voice" he presents to customers, and the mindset he uses to stay successful.

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    The Perfect Shopify Funnel with Richard Patey

    In an ideal world, we could point a Facebook ad at your homepage and generate sales. But we don't live in a perfect world, and that's a terrible strategy.

    Joining us to share the winning strategy that he used to grow and sell his own Shopify store is Richard Patey.

    Richard Patey is the founder of which offers done for you marketing & sales funnels for ecommerce stores.

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    Crowdfunding Secrets For Kickstarter Success with Scott Adamson

    Did you know $2.5 billion dollars have been pledged to Kickstarter projects? Billion. With a B.

    That's just for successful campaigns. Only 35% of campaigns end up getting funded on Kickstarter.

    So what can you do ensure success on Kickstarter?

    Joining us to tell us to share crowdfunding secrets of success is Scott Adamson, co-founder of Kickbooster Inc.

    Since launch, Kickbooster has worked with over 1300 crowdfunding campaigns, has been featured by tech writers at Tech Crunch, Gadget Flow, Art of the Kickstart and Crowd Crux, and was promoted on Product Hunt. Kickbooster has quickly become a staple tool in the crowdfunding community.

    Scott has personally worked with hundreds of crowdfunding campaigns including a handful of multi-million dollar projects that have used both the Kickstarter and Indiegogo platforms to raise seed money for early startups and innovative ideas.

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    From the Detroit Tigers to Shirt Maker: Steven Fisher's Story

    In this episode we're talking to Steven Fisher, Co-Founder and CEO at State & Liberty Clothing Company, about his journey and meteoric rise to success.

    Prior to founding the company, Steven graduated from the University of Michigan and worked for the Detroit Tigers in data analytics. After being disappointed and frustrated with all other dress shirts on the market, Steven and co-founder Lee launched State & Liberty Clothing Company in January of 2015. By focusing on fit, feel and a professional look, they've have created the best dress shirt on the market for the athletically built.

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    Hustling to change your life with Neil Patel

    Heart. Head. Habits. Those are the three most important components to achieving success. Sound easy? Think again.

    Neil Patel, Jonas Koffler, and Patrick Vlaskovits are releasing a new book called Hustle. It’s a game-changing guide to finding success and outsmarting the system.

    In this bonus episode, Kurt calls Neil to find out what Hustle is all about.

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    Offering Wholesale: Solutions & Realities with Ross Allchorn

    Using Shopify for Wholesale is one of the single most requested "features" I hear from new and existing clients. But there's several ways to go about it, and no obvious right way until you've experienced it.

    In this episode, South African Shopify Expert Ross Allchorn and I put our heads together and come up with a best practice solution for adding a wholesale channel to your ecommerce business.

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    Tactical Diaper Bags & Side Hustles with Beav Brodie

    "You can play video games all day if you want, but I'm busting my ass, I want to build an empire." That's what Beav Brodie told me about his journey building his Shopify store, an amazing niche store selling tactical-style diaper bags for today's dad. (I know I'm buying one.)

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    Starting Adwords from scratch - From $0 to $10K as fast as possible with Daryl Mander

    Want to start with AdWords but don't know where to begin? That makes two of us. To put it all in perspective, Daryl Mander, an online advertising consultant with 10 years experience running effective advertising campaigns specializing in PPC, Facebook, Retargeting and Display advertising for small ecommerce businesses joins us.

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    Optimizing for Retention & Repeat Purchases with Eric Davis

    Building a base of loyal and repeat customers is a top goal of many Shopify stores.

    Unfortunately, it's difficult to find what characteristics these valuable customers share so stores end up with weak, generic customer retention plans which lose them customers.

    Instead, by focusing on three key metrics for your repeat customers in your retention plan, you can keep those customers loyal and grow your store's revenue.

    Eric Davis joins us to walk through why what key metrics we should be checking, and why. He's suited to discuss it as his consultancy, Little Stream Software, helps ecommerce entrepreneurs customize their Shopify stores using public and private Shopify Apps.

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    Abandoned Carts with John Peder

    "As a store owner, you've probably heard the term before but you might not be sure what cart abandonment is. Simply put, not everyone who visits your store will become a customer. That's to be expected. However, for various reasons, some of your would-be customers will add products to their baskets and then fail to complete your checkout process."

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