The Unofficial Shopify Podcast

Ready to learn the secrets of the world's most successful ecommerce professionals? The Unofficial Shopify Podcast will teach you how to grow your traffic, conversions, and make more money with your Shopify store. Hosted by Kurt Elster, a senior ecommerce consultant, The Unofficial Shopify Podcast is not authorized, endorsed, or sponsored by Shopify– It's a no holds barred discussion of ecommerce marketing strategy.

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    $3M in 7 Months: The GorillaGoodies Standard Operating Procedure

    When starting an ecommerce store, it generally happens in one of two ways:

    1. You find a pain or problem in your life and realize you can solve it. And that becomes your first product.
    2. Or you want to try ecommerce, then brainstorm a dozen ideas to try.

    Corey Wright has turned the latter into a science.

    Corey started a digital marketing company with his brother in 2005 that focused on helping to recruit and license real estate agents throughout the United States and Canada.

    In May of 2016, he and his brother Casey got the itch to start an e-commerce store to see what they could learn about selling physical products online that may help them better sell their real estate services online.

    Over a weekend, they launched a store selling Donald Trump bobbleheads, which quickly grew much larger than they expected.

    Fast forward three months, they had a full blown e-commerce business, processing over 5,000 orders per month with every part of the supply chain accounted for. In just 7 months, their e-commerce sales accounted for nearly 2/3 of their 2016 revenues and grossed more than $3M in sales.

    Currently, they continue to run their real estate services business, but place a much heavier focus on growing the e-commerce side of their business.

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    The Pet Care Card: How a 21-year-old Built a Six-figure Business

    Your pets are a part of your family, but when the adults go to work, and the kids are at school, your pets are left home alone. So what happens to them if something happens to you?

    That's what a 21-year-old AJ Montoya wondered. So one day he decided to solve the problem by designing a credit card sized card with his emergency contact info. That way if he were ever in an accident, sick or injured and unable to return home to care for his pet, the card would be seen in his wallet, alerting those around you that your pet needs care.

    Now AJ sells that same card (and more) on– and business is good. Quit your job good. Hire your family to work for you good. And on The Unofficial Shopify Podcast, he's going to tell us how it happened, and what you should do differently.

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    Shopify Unite 2017 Pt.3

    Part three of our special Shopify Unite edition of the show in which we cover many of the announcements from Unite last week by interviewing the attendees on-site.

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    Shopify Unite 2017 Pt.2

    Part two of our special Shopify Unite edition of the show in which we cover many of the announcements from Unite last week by interviewing the attendees on-site.

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    Shopify Unite 2017 Pt.1

    This week we have a special edition Shopify Unite edition of the show in which we cover many of the announcements from Unite last week by interviewing the attendees on-site.

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    Free Up Your Business: Delegating & Hiring with Connor Gillivan

    Many Shopify storeowners are bootstrapped solopreneurs, which means you’re handling everything in your business. As your business grows, you may want to delegate tasks, to give yourself free time to do focus on more valuable things, or maybe you just want to work less.

    The first time you hire is the scariest. Where do you start? How do you train people? How should you hire?

    To answer these questions and more, we’re joined by Connor Gillivan, author of Free Up Your Business: 50 Secrets to Bootstrap Million Dollar Companies, founder of, and a veteran ecommerce entrepreneur who has sold over $20 million on Amazon.

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    Urbain: How a 20-year-old Entrepreneur from Minneapolis Earns a 3x ROI on Facebook

    Logan Ketterling is a 20-year-old entrepreneur from Minneapolis who combined his passions for fashion, storytelling, and online marketing to launch a successful jewelry business. Logan's brand Urbain creates unique pieces from places of significance such as historic sites or local hotspots.

    Since the launch, Logan has worked hard to get awareness about his unique products. Using Facebook Ads, Logan has built profitable funnels to get a customer aware, engaged, and active in his business. Some of these funnels returning 2 to 3 times ROI using unique audiences and tons of research to build an onramp to a new brand in a crowded space.

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    Ecommerce SEO in 2017: Smart Marketing Strategies from John Doherty

    Free traffic from Google through SEO can be a pillar of success for your Shopify store.

    Unfortunately, SEO advice is often general, not actionable, and sometimes wrong.

    As a result, it's tough to find 'real' experts.

    Today we're talking with John Doherty about ecommerce-specific tactics to grow your organic search traffic.

    John is the founder of, a company that connects great companies with the right marketing expert for their needs. He's also a freelance digital marketing consultant. In the past, he ran growth marketing at Trulia Rentals, marketing for, and worked for SEO agency Distilled in New York City.

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    Shopping Cart Migration: Planning Your Move to Shopify

    Today on The Unofficial Shopify Podcast we’re talking about migrating to Shopify

    If you already have an ecommerce website or are using a different ecommerce platform for your business, it is important to make sure that your product information and other content make it over to Shopify.

    Ross Beyeler, a Shopify Plus expert, specializes in migrations, and joins us today to walk us through what a successful migration looks like.

    Ross is the Founder and CEO of Growth Spark, an agency that provides strategy, design and development services to e-commerce companies. Since its founding in 2008, Growth Spark has completed over 350 projects with brands including Bose, Newbury Comics, Johnny Cupcakes, BottleKeeper and many more.

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    Getting People Talking About Your Brand (Even if you're not an Influencer)

    Pop-Quiz: Which marketing channel is the most effective and costs the least?

    Answer: Word of mouth.

    Today, David Fallarme joins us in this actionable episode to discuss the essentials behind successful word of mouth marketing.

    David currently heads up marketing for ReferralCandy, a Shopify app that gives your store a referral program.

    David's background includes making viral Facebook games played by millions, and he uses that experience to help ecommerce stores increase their sales with word of mouth.

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