The Unofficial Shopify Podcast

The Unofficial Shopify Podcast

Ready to learn the secrets of the world's most successful ecommerce professionals? The Unofficial Shopify Podcast will teach you how to grow your traffic, conversions, and make more money with your Shopify store. Hosted by Kurt Elster, a senior ecommerce consultant, The Unofficial Shopify Podcast is not authorized, endorsed, or sponsored by Shopify– It's a no holds barred discussion of ecommerce marketing strategy.

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    Abandoned Carts with John Peder

    "As a store owner, you've probably heard the term before but you might not be sure what cart abandonment is. Simply put, not everyone who visits your store will become a customer. That's to be expected. However, for various reasons, some of your would-be customers will add products to their baskets and then fail to complete your checkout process."

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    Jobs to be Done: Kurt Buys Luggage with Eric White

    If there’s one recurring theme in The Unofficial Shopify Podcast, it’s that you have to talk to your customers. So today, we’re going to talk to a real-life Shopify customer about a purchase: me.

    In this episode, Eric White demonstrates how to conduct a customer interview… me about a recent purchase I made from a Shopify. He’s good at it too, he helps businesses use Jobs-to-Be-Done thinking to design, market, prototype and manage innovative products and services.

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    Predictive Marketing & Green Pants with Gautham Pandiyan

    Last year I kept hearing about data science. This year I'm hearing about predictive marketing. Joining us to explain it is Gautham Pandiyan. Gautham is the Director of Strategic Alliances at Windsor Circle, managing their partnership with Shopify, other eCommerce/Marketing vendors and Agencies "to drive stellar business outcomes." (That's a good line, I should steal it.)

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    Hiring Shopify Experts with Jonathan Kennedy

    Ever try to hire a contractor, freelancer, or even Shopify Expert only to have them disappear or stop returning your calls? You're not alone.

    After seeing firsthand the white spaces that Shopify's growth and simplicity create in the market, Jonathan Kennedy created a new Shopify experts category for small tasks based on some of the needs of an exploding user base. We discuss why it's so hard to hire, and what you can do about it.

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    Facebook Funnels & Growth Hacking with Kenn Costales

    In the past we've talked about the importance of research, sales funnels, and Facebook ads. But how do we tie those concepts together? Kenn Costales from GrowthHackerKit thinks he can.

    Kenn is the founder of Monolith Growth Consulting & He helps consumer eCommerce brands get more conversions. Unlike others, he’s focused on testing full Facebook funnels & building 90 day rolling plans instead of changing ad copy and button colors.

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    Designing Products & 3D Printing with Dorian Ferrari

    What's the best product to sell? Your own! Most people have likely had an idea for a product they'd like to make, but that's all they have: an idea. We don't know what to do next. In today's episode, I talk to product designer Dorian Ferrari about what exact steps to take to go from idea to reality, how much it'll cost, and what pitfalls to watch out for. Dorian Ferrari helps inventors and small businesses take their concepts to prototype or production ready 3D models. With 20 years of experience, his clients come from all over the consumer product spectrum from toys to phones.

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    Market Research Made Easy with Joe from BluShark Straps

    Ever experience a crappy product and think, "I can do that better!"

    That's what happened to Joe Scarpati. When faced with a nylon watch strap that didn't meet his expectations, he decided to do something about it.

    But not before some research to ensure his success.

    Joe’s background is in market research, which he has leveraged to offer watch enthusiasts a better nylon watch strap through his company, BluShark.

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    Virtual Conferences & Growth Hacking with Zachary McClung

    What if you could throw a conference with one thousand people all interested in what you have to offer? And what if it only cost $3 per attendee?

    That's what Zachary McClung did with a virtual conference. (Having spoken at a few myself, I know firsthand just how powerful they can be.) With a relatively unknown brand, he was able to launch a virtual conference that earned him new customers, new connections, media coverage, and more. All with his brand at centerstage.

    And he's going to do us exactly how to do it.

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