The Unofficial Shopify Podcast

The Unofficial Shopify Podcast

Ready to learn the secrets of the world's most successful ecommerce professionals? The Unofficial Shopify Podcast will teach you how to grow your traffic, conversions, and make more money with your Shopify store. Hosted by Kurt Elster, a senior ecommerce consultant, The Unofficial Shopify Podcast is not authorized, endorsed, or sponsored by Shopify– It's a no holds barred discussion of ecommerce marketing strategy.

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    How to Dramatically Increase Email Click-through Rates With Data you Already Have

    Joining me today is Taylor Sicard. Taylor runs the growth and partnerships at, but I first met him years ago when was an early member of the Shopify Partners team building out their partner program, and spends his spare time running his Shopify stores.

    In doing that, he has so much institutional knowledge, that when I talked to him last week, I learned so much I knew we had to record a podcast. We discuss deliver the right email at the right time, showing your customers the right content, and utilizing the data collected to impact how you run your store.

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    The Future of eCommerce: How Shopify is Enabling Commerce Everywhere

    Levin Mejia, Shopify Designer Advocate, discusses the future of ecommerce and how Shopify is pushing the envelope forward. At Unite, we announced several new products and features designed to help us and our partner ecosystem build immersive multi-channel commerce solutions for the over 243,000 merchants using Shopify. While we were excited to share the news with you all, we’re even more excited to see what you’ll create.

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    How Andy Bedell Tripled Revenue With Facebook Video Ads

    Andy has been running PPC ads for a while, but struck gold about a year ago with Facebook video ads. After just 2 weeks of running video ads he was able to triple the revenue of a large Shopify store. Now he has set up thousands of ad campaigns, and he has discovered a formula for telling good stories that make great video ads. He is here today to share that formula so you can make profitable Facebook video ads for your Shopify store.

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    Jay Myers: What Successful Shopify Storeowners Know

    With 22 apps in the app store, and a staff of one hundred, Jay Myers and the Bold Apps team has learned a lot about ecommerce. In this episode, we learn what separates successful stores from the rest of the pack.

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    CMS Made Simple: How to Work Around Shopify's Limitations

    Ever find yourself editing a product in your store and wishing you had more options that just title and description?

    Our guest John Carbone did.

    John is a senior Drupal developer, who loved Shopify's ecommerce abilities, but missed the extensibililty provided by Drupal. After first developing a solution to merge the two platforms together, he developed a clean way to add custom fields to Shopify's product pages.

    If you've ever wished you could easily add different specifications to various products, then this episode is for you.

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    Outsource Your Back Office: Dan Arriola on Logistics & Fulfillment

    Sick of picking & packing orders yourself? How about warehousing? You've probably considered outsourcing fulfillment (or you will) but don't know where to begin. That's how I felt! So we brought in Dan Arriola, CEO of iD Commerce + Logistics, is an expert on scaling e-commerce businesses. Having partnered with both startups and Fortune 500 online retailers alike to streamline their fulfillment operations, Dan walks us through everything you wanted to know about fulfillment.

    Bonus: iD Commerce and Logistics is giving away 3 months of free fulfillment services to 3 podcast listeners!

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    John McIntyre: Automating Email Campaigns To Win Customers

    Email marketing can be HUGE for ecommerce stores and online retailers. Problem is, most companies do it wrong. Or they just don’t do it at all. Joining us unpack email marketing is John McIntyre. John McIntyre is the founder of ReEngager, a done-for-you ecommerce email marketing agency. ReEngager helps ecommerce companies increase total sales by 15-30% with email marketing.

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    Nate Murray: The Mindset to 42 Shopify Stores

    "We all have the currency of time that we can't get back, so where do we invest it?" asks Nate Murray, founder of Merchline. Started in 2001, Merchline now operates a whopping 42 Shopify storefronts. In this episode, learn the attitude and ethos that empowers that tremendous success.

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    Rand Fishkin on SEO for Ecommerce Websites

    One of the most misunderstood aspects of any online business is SEO. To clear it up, I talked business, philosophy, SEO, mustaches, and more with Rand Fishkin. Rand (AKA Wizard of Moz) is the founder and former CEO of, co-author of a pair of books on SEO, and co-founder of His advice for Shopify storeowners may surprise you.

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    You Need a Virtual Assistant

    Grow and scaling your business effectively is a must, but as you do that, the first limiting factor you'll reach is yourself. At some point, you'll discover you aren't superman, and you'll need to offload work to others. In this episode we talk to Gina Horkey who gives us an introductory overview of hiring and working with virtual assistants.

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