“How is an entrepreneur like me supposed to scale my Shopify store?” That's what The Unofficial Shopify Podcast aims to answer. Discover new opportunities to grow your store from the world’s most successful Shopify entrepreneurs. Hosted by Kurt Elster, a senior ecommerce consultant and Shopify Plus Partner, The Unofficial Shopify Podcast is not authorized, endorsed, or sponsored by Shopify– It's a no holds barred discussion of ecommerce growth strategy and tactics.
In this episode, we're talking sales automation. Specifically, how to use simple email sales funnels to automate the process of converting website visitors into new customers & repeat buyers.
Catherine Langman joins us to discuss. She's the Founder and CEO of the Productpreneur Marketing. Her passion is to help entrepreneurs with eCommerce businesses businesses to be more successful and in control, by helping them to attract their ideal customers and sell more products online - on autopilot.
Having previously launched, built and sold an award-winning business eCommerce business herself, and combined with a career in branding and digital design agencies, Catherine has extensive professional experience in product development, brand communications and online marketing for product-based businesses. As a marketing consultant, Catherine has helped her clients to achieve massive growth in their own businesses.
What is a sales funnel? What do we mean by automation?
How to attract new people to your list with unconventional lead magnets
How a three email sequence converts new subscribers into customers
How a four email post-purchase customer service sequence ensure happys customers
Chris Pointer of Pointer Creative has 16+ years of design experience. His agency works exclusively on Shopify and has produced custom themes for the NY Times, Death Wish Coffee, and others. In this episode, he teaches us how to approach design, communicate what we want to designers, and when & why to go totally custom.
Whether you're a wholesaler looking to start selling to your customers online, a manufacturer wanting to increase the orders coming through your website, or an online retailer looking to branch out into B2B sales, today's episode will take you through the key considerations to making B2B eCommerce a success for your business.
In today's episode, Nicholas Galekovic, the entrepreneur behind Beard King, joins us to discuss a journey that went from his bathroom, to Shark Tank, to a viral-success product that has resulted in a seven-figure business in less than five years.
Is dropshipping dead? In today's episode, you'll learn the answer, as well as what it takes to become a successful dropshipper, and even how dropshipping can scale your existing store. Our guest today is Tomas Slimas, Chief Marketing Officer at Oberlo. He should know– Oberlo users have sold more than 100 million products during the last 24 months.
Doing business online without retaining an Internet lawyer is the equivalent of playing Russian Roulette– things tend not to end well. The days of the Internet being the Wild West are long gone. The empire is striking back! In this episode, you'll learn on how to protect yourself, how to best to comply with laws applicable to conducting business online such as the DMCA and FTC regulations, and how not scary it really is.
In this episode you’re going to learn how to find a factory to manufacture your brilliant million dollar idea, how to avoid getting ripped off, and what mistakes to avoid when vetting a factory. Our guest today has brought dozens of products to market, run three ecommerce companies (sold one), and been a part of projects on Kickstarter raising over seven figures. Nathan Resnick joins us from his new company, Sourcify, a platform that makes manufacturing easy. Having helped hundreds of companies manufacture products around the world, Nathan is going to discuss with us how to find, vet, and build a relationship with a factory so that you can turn your idea into a real product.