The Unofficial Shopify Podcast

Ready to learn the secrets of the world's most successful ecommerce professionals? The Unofficial Shopify Podcast will teach you how to grow your traffic, conversions, and make more money with your Shopify store. Hosted by Kurt Elster, a senior ecommerce consultant, The Unofficial Shopify Podcast is not authorized, endorsed, or sponsored by Shopify– It's a no holds barred discussion of ecommerce marketing strategy.

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    Podcasting for Business: The Tremendous Growth Engine

    Podcasting could be a tremendous growth engine for your business, and it's more accessible than ever. You don't need expensive equipment and an audio engineer to make a podcast that people will love. Ben Kreuger joins us to walk through why and how to start podcasting.

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    From 0 to $20 million dollars: Chad Rubin's Story

    Chad Rubin builds e-commerce businesses. Fresh out of college and Wall Street, he took his family vacuum business online and built his own direct to consumer e-commerce business called Crucial Vacuum. He grew it from 0 a $20 million dollar valuation in just 7 years.

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    We Built a Shopify App for Fun & Profit

    One of the best things about Shopify is its extensibility and the ecosystem that goes along with it. Recently we released our first (and currently only) Shopify app, and wanted to share that experience with you. It turns out it’s surprisingly easy to custom apps for a store’s private use, and almost as easy to monetize those apps in the Shopify app store. Jeremy Green, who developed Crowdfunder App with us, joins us to discuss the experience.

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    Sell More with Email Autoresponders

    Klaviyo's Chad Vanags joins us to explain just how easy it's become to use data-driven personalization in your email marketing to make more money on autopilot. He breaks down what email flows consistently make the most money, and what the best practices to use when implementing those workflows.

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    Expanding your Ecommerce Business on Amazon with Kiri Masters

    If you can't beat 'em, join 'em, right? That's what a lot of Shopify store owners are saying about the 800lb gorilla of ecommerce: Amazon. Fortunately, selling on Amazon and having your own store is not mutually exclusive. Kiri Masters, an absolute master of Amazon sales, talks us through it.

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    Profitable Facebook Ads & Audiences Decoded with Kurt Bullock

    Facebook is giving us more ways than ever to quickly and inexpensively generate custom audiences. As a busy store owner, learning to navigate Facebook's myriad of advertising options effectively can be a time-consuming endeavor.

    Kurt Bullock joins us to discuss Facebook's new options, and you can use them to set up a sales funnel that segments and targets customers through their relationship with your brand.

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    Best-Seller Insights & The Top 10 Shopify Apps to Increase Sales with Tom Davies

    Black Friday is right around the corner, but it's not too late to set your store up for maximum sales.

    Tom Davies, creator of the Best Seller Insights app, joins us to discuss four ways that knowing your store's best (and worst) sellers can maximize your store’s success.

    After that, we dive into Tom's list of ten Shopify apps to boost your store's sales.

    I guarantee there's at least one app, strategy, or tactic in this episode that you can implement today to make more money in your store before the holiday season kicks off.

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    Shopify Plus: An In-Depth Guide with Mac King

    In the past, growing storeowners would sometimes wonder, "What happens if I outgrow Shopify?" In response to that question, Shopify launched an enterprise-level plan called Shopify Plus. It hosts huge brands like Kylie Cosmetics or the Los Angeles Lakers, in addition to our very own friends EverestBands and KeySmart.

    If you're already on Shopify, you might wonder if and when Shopify Plus is right for you.

    To answer those questions, Mackenzie "Mac" King joins us. He should know, he's run his own successful Shopify store, and is currently Shopify Plus Expert Manager at Shopify. He's not part of the sales team, but instead works with Shopify's partners (like Kurt) to provide a great experience to Plus stores.

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    Get Wallet-out Google Shopping Traffic with Brett Curry

    Google Shopping ads are one of the leading traffic sources that can give you the ultimate edge. This hidden gem is often overlooked by store owners (and your competition.) Brett Curry, author of The Ultimate Guide to Google Shopping, joins us to walk through setting up profitable product listing ads.

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    A/B Testing: Is it a 'sack of money' button?

    What's a good conversion rate? One that's better than last month.

    But how did you get there?

    Nick Disabato has built a career on research-focused A/B testing. Over the past year, he's helped Shopify Plus store KeySmart achieve extraordinary success. He joins us today to discuss that journey and how you can improve your store 5% monthly with his approach to split testing.

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