“How's an entrepreneur like me supposed to grow my Shopify store?” That's what The Unofficial Shopify Podcast aims to answer. Discover new opportunities to grow your store from the world’s most successful Shopify entrepreneurs. Hosted by Kurt Elster, a senior ecommerce consultant and Shopify Plus Partner, The Unofficial Shopify Podcast is not authorized, endorsed, or sponsored by Shopify– It's a no holds barred discussion of ecommerce growth strategy & tactics.
Apr 16 2019
· Episode 222
You can use Shopify's analytics and reports to learn about your sales and customers in great detail. Or you can tear hair out, create unnecessary panic, and make rash decisions.
In this episode, we'll break down a sane approach to your Shopify analytics complete with example benchmarks for your key performance indicators.
Which stats measure the health of your store
Ranges for conversion rate, AOV, and RCR
Kurt's KPI-based approach to analytics
What successful brands get right
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How Paul Miller built a seven-figure brand through licensing deals
Mom & Dad are splitting up! What are their 300,000 kids to do?
Mar 29 2019
· Episode 231
Fight rising Facebook Ad acquisition costs with retention marketing
Mar 26 2019
· Episode 219
How To Build A More Profitable Shopify Store
Mar 19 2019
· Episode 218
Answering your questions on how to use Hotjar, start a Facebook group, and find your first products
Mar 12 2019
· Episode 215
Your Google Ads Questions Answered
In our second listener mailbag episode, we answer three topics chosen by you.
Feb 26 2019
· Episode 214
Heyday Footwear founder Darin Hager reveals the origins of his seven-figure brand
Feb 19 2019
· Episode 216
Listener Mailbag: Podcasting 101, Audience Building, and the VC trap
Feb 12 2019
· Episode 212
Conversion tactics from Privy Pop-up founder Ben Jabbawy