A few weeks back, a listener suggested that we record an episode about marketing for sensitive niches.
That sounded like an interesting challenge, so I tweeted about it.
I had assumed that sensitive referred to age-restricted industries like tobacco, cannabis, adult goods, etc.
Instead, we got a far more interesting response from a long-time listener.
He wrote to us:
My mum got breast cancer 10 years ago and had to have a double mastectomy. She lives in rural Australia where access to all the necessary prosthetics and clothing was near impossible. When she got better she asked me about starting a business and I ended up doing all the digital stuff. It was one of my first forays into e-commerce and we've since moved to it to Shopify where it leads its industry in Australia. One of the huge obstacles is the discretion involved.
In today’s episode, we walk through the challenges they’ve faced and the lessons they’ve learned.
2017 Ecommerce Holiday Email Marketing Guide
Are you putting off creating a holiday email marketing plan because planning emails is a chore?
In this no-fluff executive summary, you'll learn every opportunity to send holiday emails, how to write subject lines that get opened, how many emails to send to maximize revenue, and one tip to not annoy customers.
If you are less than 100% satisfied with your purchase and email me saying so, I will immediately click the Refund button and return 100% of your money, no questions asked.