The Unofficial Shopify Podcast

Ready to learn the secrets of the world's most successful ecommerce professionals? The Unofficial Shopify Podcast will teach you how to grow your traffic, conversions, and make more money with your Shopify store. Hosted by Kurt Elster, a senior ecommerce consultant, The Unofficial Shopify Podcast is not authorized, endorsed, or sponsored by Shopify– It's a no holds barred discussion of ecommerce marketing strategy.

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    Writing Effective Sales Copy with Sean McCabe

    You may have a great product, but it's not going to sell itself.

    If you can’t convince someone your product is the right one for them, it doesn’t matter how good it is. Nobody’s going to buy.

    Maybe you can relate: You launched and nobody bought— or only made a few sales. You launched and nobody cared at all. Crickets. You launched but sales plummeted immediately after.

    Would it surprise you to hear the solution to all these problems is writing?

    It ALL starts with writing. Crafting the right message is critical.

    Writing effective sales copy is an incredibly valuable skill.

    That's why I've brought Sean McCabe on talk with me about writing effective sales copy.

    Sean is an entrepreneur who writes over a million words a year on business, and has helped tens of thousands of students build and grow sustainable businesses with his courses on copywriting, pricing, and marketing. He knows what he’s talking about!

    After today's episode, you should be able to sell MORE of what you sell by learning to write effective sales copy.

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    Shopify Scripts: Getting Started with Gavin Ballard

    What if you could get total control over your pricing discounts & promotions without using an app or discount codes?

    What if your Shopify store let you offer Buy One Get One Free or Tiered Pricing? It would increase your conversions and revenue, right?

    That's what Shopify Scripts empowers you to do. It gives you the power to control your online store’s business logic - the conditional behaviors of your online store; giving you previously unheard-of levels of customization that starts at your customer’s first touch.

    (Note: Shopify Scripts is exclusive to Shopify Plus merchants. If you'd like to learn more about the benefits of Shopify Plus, we've put together a page that highlights the benefits.)

    To navigate the ins & outs of this advanced feature, we're joined by friend of the show Gavin Ballard. He's the founder of Disco, a consultancy which helps businesses solve their Shopify problems and increase their bottom line. He’s the author of the Mastering Shopify Themes course, as well as the popular Bootstrap for Shopify theme framework.

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    Fueled by Death: How Death Wish Coffee Earned a Spot In The Super Bowl

    In 2012, Death Wish Coffee Co. was started in a small coffee shop in Saratoga Springs, NY. Founder, Mike Brown, saw a need for coffee that was both strong and delicious to serve his groggy, morning customers. After creating the perfect blend of beans and combining it with his unique roasting technique, the 'World's Strongest Coffee' was born. Today, thousands of people trust Death Wish Coffee to wake them up and keep them going every day.

    In 2015, we won Intuit’s ‘Small Business Big Game’ competition, which gave us a 30- second commercial spot during the Superbowl. Since then, their business has grown every day allowing them to reach more coffee drinkers than ever before and invest in tremendous marketing efforts. They were the official coffee sponsor of New York Comic Con, they’ve sponsored Nascar Driver Ty Dillon, and they’ve had the opportunity to support amazing charities like the Special Olympics with their products.

    Today we're going to talk with their founder, Mike Brown, to hear his story and how he's made sure the Death Wish brand fits into every aspect of their fans' lives.

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    How Peter Friis crowdfunded more than $200K without Kickstarter

    Let me warn you now: you'll want to have a notepad ready before listening to this episode, because it may be our most actionable ever.

    Peter Friis is CEO and co-founder of ESSIO, the world's first aromatherapy diffuser for your shower.

    He recently had a major breakthrough in their conversion rate by designing an entirely new landing page using industry best practices and directing traffic to this page instead of their website.

    The results?

    A 665% lift in add to carts and 494% lift in conversion rate overall.

    This was great until they ran out of all their stock (because their CPAs were so low).

    They decided tp take the same landing page and convert it into a crowdfunding page where people could effectively get in line (and get a great discount) by pre-ordering. Mind you, they did this all outside of Kickstarter and without the framework of a traditional crowdfunding platform.

    Over the course of 3 months, they sold more than $200K worth of product and were nearly sold out again when their new inventory arrived.

    On today's show, we dive into Peter's story and the ins & outs of what they did and how others can replicate their success.

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    Peter Keller: Growing a Crossfit Store Explosively Without Paid Ads

    Peter founded Fringe Sport out of his garage in 2010 and grew it to 7 figures in revenue in 18 months. Now he is CEO of Fringe Sport, focused on bringing Great Products with Great Prices and World Class Customer Service to WODers and weightlifters. He has one problem though: his friends think he's crazy for his most recent marketing decision...

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    Four Ecommerce Trends for 2017 Marketing Strategy With Phil Kyprianou

    Where should you be investing your resources in 2017?

    To answer that question, we're joined by serial entrepreneur, coach & speaker, Phil Kyprianou. For the past decade, Phil has been dedicating himself to internet marketing. With a Facebook group of nearly 25K Shopify storeowners, Phil is always to give back to the community.

    Having built multiple successful Shopify stores, and worked with Fortune 500 companies and agencies, Phil knows what works based on hard-won experience.

    In today's episode, Phil walks us through what he believes are four pillars for a successful ecommerce business in 2017.

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    The Remarketing Matrix: 10x Your Remarketing Campaigns With This Procedure

    I love remarketing, and I love standard operating procedures.

    Our guest today is a remarketing wizard, and he walks us through a professional methodology for growing your remarketing campaigns in a systematic way.

    Tom Bukevicius is a Principal at SCUBE Marketing, an E-Commerce marketing agency delivering results through PPC & CRO. Tom’s motto is “Magic bullets are for losers. Execution is key”.

    If you have a business that's already selling and maybe even using remarketing, then you know what a tremendous ROI it represents. Tom's advice could 10x your business through remarketing.

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    Step-by-Step Pre-Crowdfunding Campaigns: What to Do Before You Raise Money

    Joining us today is Reid Covington, an energetic entrepreneur with a history of both realizing and accelerating growth for ecommerce businesses. By night, Reid is the founder of where he successfully raised ~$200k on Kickstarting and another ~$200k on Shopify in their first 3 months in business. By day, Reid is the Director of eCommerce at where he has helped to 10x their eCommerce channel from $300k/year to almost $3million/year over the last 12 months.

    You'll find out exactly what Reid does to ensure their success on Kickstarter, and he even reveals his never-been-shared-publicly-before Kickstarter growth-hacking secrets. He even shares the real numbers behind their winning campaigns.

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    Michael Steele: Sell Like a Human

    On this show, I interview two kinds of people. ecommerce entrepreneurs who walk the walk, and ecommerce professionals talk the talk. On rare occasion, you find a unicorn of an entrepreneur who does both. A few weeks ago we had Chad from Skubana who fit the bill. And this week I've found another unicorn! Micheal Steele, a self-made man, who runs a shop with his wife, and then takes the applied learnings from that store and uses them to inform his consultancy, Sell Like a Human.

    As director of marketing for two ecommerce business, Michael specializes in using marketing automation to sell like a human. What's that mean? We'll find out!

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    Embracing Controversy: How This Bikini Startup Went Viral

    Of all the store owners I hear from with thoughts on finding & engaging customers on social media, Candice Galek, CEO and Founder of Bikini Luxe is by far one of the most impressive. In under two years, she took her Shopify store from her living room in Miami Beach to a warehouse and a team of more than 40 employees worldwide all while amassing a social media following of more than 250,000. In today's episode, Candace pulls back the curtain on her humble beginnings, tremendous growth, and her contrarian approach to social media.

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