The Unofficial Shopify Podcast

Ready to learn the secrets of the world's most successful ecommerce professionals? The Unofficial Shopify Podcast will teach you how to grow your traffic, conversions, and make more money with your Shopify store. Hosted by Kurt Elster, a senior ecommerce consultant, The Unofficial Shopify Podcast is not authorized, endorsed, or sponsored by Shopify– It's a no holds barred discussion of ecommerce marketing strategy.

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    Urbain: How a 20-year-old Entrepreneur from Minneapolis Earns a 3x ROI on Facebook

    Logan Ketterling is a 20-year-old entrepreneur from Minneapolis who combined his passions for fashion, storytelling, and online marketing to launch a successful jewelry business. Logan's brand Urbain creates unique pieces from places of significance such as historic sites or local hotspots.

    Since the launch, Logan has worked hard to get awareness about his unique products. Using Facebook Ads, Logan has built profitable funnels to get a customer aware, engaged, and active in his business. Some of these funnels returning 2 to 3 times ROI using unique audiences and tons of research to build an onramp to a new brand in a crowded space.

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    Ecommerce SEO in 2017: Smart Marketing Strategies from John Doherty

    Free traffic from Google through SEO can be a pillar of success for your Shopify store.

    Unfortunately, SEO advice is often general, not actionable, and sometimes wrong.

    As a result, it's tough to find 'real' experts.

    Today we're talking with John Doherty about ecommerce-specific tactics to grow your organic search traffic.

    John is the founder of, a company that connects great companies with the right marketing expert for their needs. He's also a freelance digital marketing consultant. In the past, he ran growth marketing at Trulia Rentals, marketing for, and worked for SEO agency Distilled in New York City.

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    Shopping Cart Migration: Planning Your Move to Shopify

    Today on The Unofficial Shopify Podcast we’re talking about migrating to Shopify

    If you already have an ecommerce website or are using a different ecommerce platform for your business, it is important to make sure that your product information and other content make it over to Shopify.

    Ross Beyeler, a Shopify Plus expert, specializes in migrations, and joins us today to walk us through what a successful migration looks like.

    Ross is the Founder and CEO of Growth Spark, an agency that provides strategy, design and development services to e-commerce companies. Since its founding in 2008, Growth Spark has completed over 350 projects with brands including Bose, Newbury Comics, Johnny Cupcakes, BottleKeeper and many more.

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    Getting People Talking About Your Brand (Even if you're not an Influencer)

    Pop-Quiz: Which marketing channel is the most effective and costs the least?

    Answer: Word of mouth.

    Today, David Fallarme joins us in this actionable episode to discuss the essentials behind successful word of mouth marketing.

    David currently heads up marketing for ReferralCandy, a Shopify app that gives your store a referral program.

    David's background includes making viral Facebook games played by millions, and he uses that experience to help ecommerce stores increase their sales with word of mouth.

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    Writing Effective Sales Copy with Sean McCabe

    You may have a great product, but it's not going to sell itself.

    If you can’t convince someone your product is the right one for them, it doesn’t matter how good it is. Nobody’s going to buy.

    Maybe you can relate: You launched and nobody bought— or only made a few sales. You launched and nobody cared at all. Crickets. You launched but sales plummeted immediately after.

    Would it surprise you to hear the solution to all these problems is writing?

    It ALL starts with writing. Crafting the right message is critical.

    Writing effective sales copy is an incredibly valuable skill.

    That's why I've brought Sean McCabe on talk with me about writing effective sales copy.

    Sean is an entrepreneur who writes over a million words a year on business, and has helped tens of thousands of students build and grow sustainable businesses with his courses on copywriting, pricing, and marketing. He knows what he’s talking about!

    After today's episode, you should be able to sell MORE of what you sell by learning to write effective sales copy.

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    Shopify Scripts: Getting Started with Gavin Ballard

    What if you could get total control over your pricing discounts & promotions without using an app or discount codes?

    What if your Shopify store let you offer Buy One Get One Free or Tiered Pricing? It would increase your conversions and revenue, right?

    That's what Shopify Scripts empowers you to do. It gives you the power to control your online store’s business logic - the conditional behaviors of your online store; giving you previously unheard-of levels of customization that starts at your customer’s first touch.

    (Note: Shopify Scripts is exclusive to Shopify Plus merchants. If you'd like to learn more about the benefits of Shopify Plus, we've put together a page that highlights the benefits.)

    To navigate the ins & outs of this advanced feature, we're joined by friend of the show Gavin Ballard. He's the founder of Disco, a consultancy which helps businesses solve their Shopify problems and increase their bottom line. He’s the author of the Mastering Shopify Themes course, as well as the popular Bootstrap for Shopify theme framework.

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    Fueled by Death: How Death Wish Coffee Earned a Spot In The Super Bowl

    In 2012, Death Wish Coffee Co. was started in a small coffee shop in Saratoga Springs, NY. Founder, Mike Brown, saw a need for coffee that was both strong and delicious to serve his groggy, morning customers. After creating the perfect blend of beans and combining it with his unique roasting technique, the 'World's Strongest Coffee' was born. Today, thousands of people trust Death Wish Coffee to wake them up and keep them going every day.

    In 2015, we won Intuit’s ‘Small Business Big Game’ competition, which gave us a 30- second commercial spot during the Superbowl. Since then, their business has grown every day allowing them to reach more coffee drinkers than ever before and invest in tremendous marketing efforts. They were the official coffee sponsor of New York Comic Con, they’ve sponsored Nascar Driver Ty Dillon, and they’ve had the opportunity to support amazing charities like the Special Olympics with their products.

    Today we're going to talk with their founder, Mike Brown, to hear his story and how he's made sure the Death Wish brand fits into every aspect of their fans' lives.

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    How Peter Friis crowdfunded more than $200K without Kickstarter

    Let me warn you now: you'll want to have a notepad ready before listening to this episode, because it may be our most actionable ever.

    Peter Friis is CEO and co-founder of ESSIO, the world's first aromatherapy diffuser for your shower.

    He recently had a major breakthrough in their conversion rate by designing an entirely new landing page using industry best practices and directing traffic to this page instead of their website.

    The results?

    A 665% lift in add to carts and 494% lift in conversion rate overall.

    This was great until they ran out of all their stock (because their CPAs were so low).

    They decided tp take the same landing page and convert it into a crowdfunding page where people could effectively get in line (and get a great discount) by pre-ordering. Mind you, they did this all outside of Kickstarter and without the framework of a traditional crowdfunding platform.

    Over the course of 3 months, they sold more than $200K worth of product and were nearly sold out again when their new inventory arrived.

    On today's show, we dive into Peter's story and the ins & outs of what they did and how others can replicate their success.

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    Peter Keller: Growing a Crossfit Store Explosively Without Paid Ads

    Peter founded Fringe Sport out of his garage in 2010 and grew it to 7 figures in revenue in 18 months. Now he is CEO of Fringe Sport, focused on bringing Great Products with Great Prices and World Class Customer Service to WODers and weightlifters. He has one problem though: his friends think he's crazy for his most recent marketing decision...

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    Four Ecommerce Trends for 2017 Marketing Strategy With Phil Kyprianou

    Where should you be investing your resources in 2017?

    To answer that question, we're joined by serial entrepreneur, coach & speaker, Phil Kyprianou. For the past decade, Phil has been dedicating himself to internet marketing. With a Facebook group of nearly 25K Shopify storeowners, Phil is always to give back to the community.

    Having built multiple successful Shopify stores, and worked with Fortune 500 companies and agencies, Phil knows what works based on hard-won experience.

    In today's episode, Phil walks us through what he believes are four pillars for a successful ecommerce business in 2017.

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