The Unofficial Shopify Podcast

“How is an entrepreneur like me supposed to scale my Shopify store?” That's what The Unofficial Shopify Podcast aims to answer. Discover new opportunities to grow your store from the world’s most successful Shopify entrepreneurs. Hosted by Kurt Elster, a senior ecommerce consultant and Shopify Plus Expert, The Unofficial Shopify Podcast is not authorized, endorsed, or sponsored by Shopify– It's a no holds barred discussion of ecommerce growth strategy and tactics.

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    Growth Multipliers: Steal These Email Campaigns

    If you listen to this show, you probably doing some email marketing for your Shopify store.

    One problem: so does everyone else.

    It's tough to stand out, and it's certainly tough to innovate with new campaign ideas that achieve meaningful results.

    In today's episode, we'll do some outside the box thinking to build growth into your ecommerce email campaigns.

    Joining us to discuss it is Shanelle Mullin from Shopify.

    She’s a content creator who helps entrepreneurs grow their businesses faster. She's a jill-of-all-trades marketer with a 10-year background in content marketing and optimization.

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    Your Black Friday Email Marketing Plan

    Black Friday will be here before we know it, and maybe you’re stressed about it.

    If you don’t have a plan in place for your Black Friday email campaign, you’re right to be stressed.

    You could be leaving tens of thousands of dollars on the table.

    Getting started with email marketing can be overwhelming, especially for Black Friday.

    On today’s episode, we will discuss a solid actionable plan for a successful Black Friday email marketing campaign.

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    Beef Jerky, Gaming, & $100K: The JerkyXP Story

    The archetypal internet startup story is this: two room mates start a website out of their dorm room, and rapidly become so successful, going to college doesn't even make sense anymore.

    I've yet to meet anyone who fit that mold, until now.

    Six years ago, Max Zitney and his twin brother, Zach, started selling beef jerky with $1,200 and a website from their Ohio State University apartment as college sophomores.

    In 2015, JerkyXP was selected as one of 20 Chase Mission Main Street grant recipients (from more than 30,000 applicants.

    Six months ago, they sold their business to focus on a new B2B ecommerce venture.

    So how did they do it? What happened between then and now?

    In this episode, Max lays out their journey and the exact strategies they used to the grow (and exit) their business.

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    Shopify Flow: How-to Automate Everything

    If you’ve ever worked with me on something, then you know I love automation. All kinds of automation. My house is loaded with home automation gadgets, and my business has been built on marketing automation.

    Why? Because it saves time, keeps me efficient, and is all-around convenient. Automation never sleeps.

    Which is why at last year’s Shopify Unite, there was one feature announcement in particular that piqued my interest.

    We were shown a new feature that would allow you to create automation workflows right in your Shopify admin. It was called Flow, and I was very excited to try it. Adding automation to your business represents a potentially tremendous revenue boost for ecommerce stores. Research shows that business automation leads to more productivity and higher revenues.

    On September 18th, Flow left beta and was published publicly in the Shopify App Store for any Plus customer to use. But should you use it? What can you do with it?

    To find out, we’ll talk to two people on both sides of the table about their Flow experience.

    First, we’ll hear from David Moellenkamp, the Director of Product at Shopify Plus, about how they’ve built Flow to solve the problems of Shopify’s highest volume merchants (and what their vision for Flow is long-term.)

    Then we’ll hear from Michelle Frey-Tarbox, the backend guru at Shinesty who will tell us about her experience with Flow and how it helped her as she operationally supported Shinesty’s brand growth from launch to $5M in 3 years.

    If you aren’t exploring automation now, you’re going to be outpaced quickly by competitors. In this episode, we’ll learn how to use Shopify Flow’s automation can make your everyday processes wildly more efficient.

    Listen now.

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    Fulfill Your Orders: How-to Own The Ordering Process

    Every Shopify store owner has the same problem:

    Fulfilling orders!

    If you’re amazing at marketing your store and getting sales, then you’d better be amazing at fulfilling those orders too, or your business will crumble under the weight of negative reviews.

    Operations and logistics are tough for most new shop owners. In today’s episode we’ll learn some best practices from someone with years of experience running operations for his own ecomerce business.

    Our guest today is Aaron Rubin. He’s both a store owner and ecommerce service provider. He started in ecommerce in 1999 and built a business that sells jiu jitsu equipment to $7million in revenue and $1million profit annually before founding ShipHero.

    He’ll tell us the best practices he’s learned in the process.

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    The Business of Fashion: Using Personas & Calendars to Grow

    If there’s one industry that’s harder than most to market, it’s fashion.

    Why is it so intrinsically difficult to market a fashion store?

    And if we know why, what can we do about it?

    Joining us to break it down is Jacklyn Deans.

    Jacklyn Deans is the Founder and Principal eCommerce Consultant at Flash + Color.

    Flash + Color helps Fashion, Beauty, and Lifestyle brands establish and expand their businesses online.

    With over 15 years of eCommerce and Digital Marketing experience, she advises brands on how to exponentially increase sales, boost engagement, and create loyal customers.

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    Forget Maybe: Here's How To Grow Your Store With Content Marketing

    When it comes to content marketing, most businesses are guessing. "Maybe X topic will work, maybe Y keyword is good to target." Forget maybe.

    Today we’re going to break down a simple, step-by-step system you can follow to get the highest possible ROI from your content marketing efforts.

    It’s not enough to rank for a keyword. We need visitors that we can convert to customers.

    Our guest today

    Bill Widmer is an SEO-obsessed eCommerce content marketing consultant. He's worked with many brands, such as A Better Lemonade Stand, SaleHoo, and Social Media Examiner.

    Listen now to learn how a real content marketing pro tackles blogging in plain english.

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    Small Data: How to Increase Revenues with Customer Research

    In the last several years, big data has been a buzzword. But big data is just that: big. It can be overwhelming.

    Today we’re going to talk about small data: customer research.

    Customer research is vital to high-impact marketing.

    Let’s say you’ve found something gone awry in your Google Analytics. A page that underperforms, what do you do about it?

    That’s where Customer Research and “small data” can be immensely valuable.

    Josh Frank of joins us today to talk us through it.

    For years, Josh has been been working with eCommerce companies to optimize their websites for higher revenue using a blend of marketing and technical expertise to improve conversion rates.

    Josh formerly headed up ecommerce teams and worked to pioneer testing cultures within organizations. Now, he works exclusively on getting eCommerce stores more profit through profitable customer research and a/b testing.

    Listen now.

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    Sourcing the Future: How One Man Brought Smart Jackets to Market

    It’s 2017, forget about flying cars, where are our smart clothes?

    Today’s guest is making smarter clothes

    Peter Netzel of Kelvin Techstyles joins us today to discuss his journey. He drops a megaton knowledge bomb regarding sourcing and manufacturing products through Alibaba.

    If you’ve ever considered having a product manufactured, but didn’t know where to start, Peter makes it sound easy.

    Listen now.

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    Embracing Video: How Tactical Baby Gear Grew 5x with Video

    If this show had a mantra, it might be "People buy from people, not brands."

    I've certainly said it enough times

    because I believe firmly in the power of selling H2H, human to human.

    I've seen solopreneuer stores try so hard to make themselves look bigger than they are, and we see right through it.

    Hey, I did the same thing when I started my own business eight years ago.

    But one of the turning points that leveled up our business was when I got out in front of as the face of the brand.

    It's something I've seen as a common characteristic of successful online brands

    And today's guest does a great job at it.

    He was on our show last summer as well after moving his store onto Shopify and experiencing explosive growth after a successful free plus shipping campaign.

    Now he's back to update us how his business grown in the last year through his personal video content marketing

    Joining us today is Beav Brodie from Tactical Baby Gear.

    Beav developed Tactical Baby Gear and brought it to market in 2013 using Instagram as a platform to promote and sell it initially. He came from a 15 year career as a custom car builder and knew some, but very little about e-commerce, and had to learn everything on his own

    The results have been extraordinary

    Listen now.

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