“How is an entrepreneur like me supposed to scale my Shopify store?” That's what The Unofficial Shopify Podcast aims to answer. Discover new opportunities to grow your store from the world’s most successful Shopify entrepreneurs. Hosted by Kurt Elster, a senior ecommerce consultant and Shopify Plus Partner, The Unofficial Shopify Podcast is not authorized, endorsed, or sponsored by Shopify– It's a no holds barred discussion of ecommerce growth strategy and tactics.
Everyone's looking for the silver bullet to grow their business.
Growing globally through internationalization is may just be the only way to get that big win.
It's a scary proposition. International expansion sounds like it should be wrought with challenges and complexities.
Joining us to discuss it is marketing wunderkind Andy Bedell. In this episode, he teaches us the exact step-by-step process he developed while helping grow KeySmart into a top 100 Shopify store and Facebook advertiser using internationalization.
When & why go international (there are two reasons that surprised me)
How to decide if your product is a good fit
The free "MVP" solutions to tackle currency conversion
How this year's newest Shopify features will make it easier & better than ever
Exactly how to approach Facebook ads
What should scare you about not going international
How to build relationships with content marketing (and several mistakes you're probably making.) By creating a content marketing plan, publishing videos, blogs, and even Facebook Live, you'll gain consistent branding, amplified online exposure, and real relationships with your customers so that you can sell more, more often.
What's New at Shopify: Recapping Unite 2018! Not everything Shopify announced– just the important stuff for merchants according to our panel of Shopify Experts and what it means for your Shopify store.