The Unofficial Shopify Podcast
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“How is an entrepreneur like me supposed to scale my Shopify store?” That's what The Unofficial Shopify Podcast aims to answer. Discover new opportunities to grow your store from the world’s most successful Shopify entrepreneurs. Hosted by Kurt Elster, a senior ecommerce consultant and Shopify Plus Expert, The Unofficial Shopify Podcast is not authorized, endorsed, or sponsored by Shopify– It's a no holds barred discussion of ecommerce growth strategy and tactics.

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    New Year, New Ads: Facebook Ads Best Practices for 2018

    You already know Facebook is the #1 acquisition channel for your online business. We’re seeing clients with 4-6x returns on ad spend using Facebook ads.

    But Facebook is a rapidly evolving platform. It seems like new features are being added every day. So what should we ad types and features should you be looking to use to grow your Shopify store as we start 2018?

    Joining us to discuss is Facebook ads guru Mojca Zove.

    Mojca is a Facebook Ads expert, author, and international speaker. Her work focuses on helping multimillion-dollar businesses generate more leads and increase profits with a carefully developed Facebook Advertising Strategy, so they can devote their time to other aspects of their business.

    She’s also the author of the Facebook Ads Manual: Everything You Need To Know To Get Started and the creator of The Facebook Ads Academy.

    Listen now.

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    Increasing Average Order Value on Autopilot

    When looking to increase store revenue, most people look to improve their traffic or their conversion rate. There’s another option boost revenue without changing how many visitors you get or how well your site converts. It’s your average order value.

    The easiest way to increase your average order value is with upsells or cross-sells. Using an app like Bold Apps Product Upsell makes this an easy feature to add, but you still need to think of offers that make sense, implement, test, and revise them.

    Until now. Using machine learning, Bold has a relatively new app that adds automatic offer creation to Upsell using your data from your store. It’s called Bold Brain, and it’s completely free.

    Joining us to discuss it, and tell us what we can expect in the future, is Jay Myers from Bold.

    Jay is one of the four co-founders of Bold Commerce, and an eCommerce fanatic– He’s been selling online since 1998, and in 2012 started building Shopify apps to help improve his own stores. His apps have always been focused on making stores more money, and they now help over 70,000 merchants do so every single day.

    Listen now.

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    The Future of Dropshipping: Automating Licensed Apparel

    On Shopify, fashion & apparel is the largest vertical. It’s always one of the most difficult. One threat fashion retailers face is purchasing too much inventory.

    The solution that many merchants choose to avoid inventory issues is dropshipping. It’s inexpensive, accessible, and easy… depending on the products you want to send. If you’re looking for licensed products like pop culture apparel, it can be challenging to find authentic goods to sell.

    That’s where Hingeto’s MXED comes in. MXED allows you to quickly and easily sell officially licensed pop culture products within your Shopify store. It’s a game changer.

    Leandrew Robinson, co-founder of Hingeto, joins us to talk inventory risk, the future of drop shipping, and Marshawn Lynch.

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    Growing Your List & Revenue With Pop-ups

    Learn the best practices and benchmarks for pop-ups with the founder of popular pop-up app Privy, Ben Jabbawy. Privy supports over 200,000 marketers in 180 countries. Their data-driven approach to lead capture and on-site personalization has helped brands like UNIQLO, The Beatles, The Ellen Degeneres Show, and now you.

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    Using Emotion to Optimize Conversions With Talia Wolf

    As founder and chief optimizer at GetUplift, Talia Wolf uses emotion, customer-centric research and persuasive design to generate more revenues, leads and sales for businesses.

    Recently listed as one of the most influential experts in conversion optimization, Talia is a conversion optimization specialist, trainer and keynote speaker.

    Today she’ll teach us her emotional targeting methodology and why it works so well in increasing conversions.

    Listen now.

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    Make Shipping Sexy: Creating a better shopping experience

    If you want your customers to return, you’ll need to put extra effort into your shipping.

    On today’s episode, Shopify Guru Rob Brown joins us to first establish the best practices for shipping rules in Shopify, and then gives us easy, accessible tips that any merchant can use to improve their shipping experience.

    You’ll learn exactly how to create an all-encompassing experience for customers throughout the buyer journey.

    And the best part is that many of our ideas are cheaper than a Facebook ad.

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    Working With Apps: How to Find (or Build) the Right Apps for Your Store

    One of the more common questions I get is, "Hey Kurt, what apps do you recommend?"

    Like any experienced Shopify Expert, I normally give a cryptic non-answer like "I recommend installing nothing until you have a specific pain or problem than can be solved by a single app. Audit your apps regularly to make sure you still need them."

    This is not the answer you or anyone is looking to hear.

    It's not my fault, it's because I have PTSD from logging into client stores and discovering 40+ apps installed resulting in a 20MB page size and more javascript errors than I can diagnose. That's not hyperbole either, it's happened repeatedly.

    So how can we navigate the app store effectively? What apps are recommended?

    Joining us to discuss it is Aaron Wadler from ShopPad.

    Aaron Wadler is co-founder and CEO of ShopPad, an Oakland, CA company built around serving Shopify merchants through App Store applications and custom services. Since its founding in 2012, ShopPad has become a Shopify Plus partner and their applications are now used by over 70,000 brands and retailers across the globe.

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    Chat Bots: Recover Abandoned Carts with Facebook Messenger

    In 2016, chatbots were said to be the next big thing in ecommerce. Now it’s nearly 2018, and we’re starting to see real results from chat bots, specifically remarketing via Facebook Messenger.

    In one client’s stores, we saw this approach recover 1 out of 3 abandoned sessions.

    This gets us excited. On today’s episode, we’re joined but a Shopify merchant turned service provider who knows the space better than most.

    Arjun Ohri is the CEO of ShopMessage, the first e-commerce marketing automation platform for Facebook Messenger.

    Previously, Arjun built and scaled multiple businesses on the Facebook platform, including social games at Zynga, and a Shopify store with over 1M customers.

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    Hire Better: How to Build a Dependable Tech Team

    As your store grows, you will inevitably have to hire freelancers, consultants, or employees for your tech team. It can be an intimidating process that leaves you struggling to keep projects on track.

    You don’t have to learn how to be a great manager the hard way. Our guest today wants to help you level up faster. Marcus Blankenship gets paid to coach overwhelmed technical managers. He's managed a variety of teams and is going to talk us through how to hire better.

    Today’s episode will leave you feeling dramatically more confident and capable in hiring for your Shopify team, and you’ll see better performance from your team.

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    $1 million in Year 1: Selling Tutorials on Shopify with RGG EDU

    One of the most successful Shopify businesses I've run across doesn't sell any physical goods at all.

    They sell digital goods and did $1 million in revenue in their first year.

    Joining us to share his journey is Gary Martin, the co-founder of RGG EDU, a documentary based production company that specializes in the most comprehensive photography & Photoshop tutorials in the world.

    After turning down a lucrative job opportunity on Apple's Cupertino software development team, Gary decided to launch his own career in photography and never work for anyone again.

    Within a few years, he again made the dramatic decision to ditch client services and instead go on a journey to create the world's best and highest quality educational content.

    Three years after launching their store on Shopify, they are recognized as one of the premier educational resources for photography. We are in 150 countries worldwide, have the best photography podcast on the internet, and get to travel the world and learn from the best photographers in the world.

    Listen now...

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