Ready to learn the secrets of the world's most successful ecommerce professionals? The Unofficial Shopify Podcast will teach you how to grow your traffic, conversions, and make more money with your Shopify store. Hosted by Kurt Elster, a senior ecommerce consultant, The Unofficial Shopify Podcast is not authorized, endorsed, or sponsored by Shopify– It's a no holds barred discussion of ecommerce marketing strategy.
Ever try to hire a contractor, freelancer, or even Shopify Expert only to have them disappear or stop returning your calls? You're not alone.
After seeing firsthand the white spaces that Shopify's growth and simplicity create in the market, Jonathan Kennedy created a new Shopify experts category for small tasks based on some of the needs of an exploding user base. We discuss why it's so hard to hire, and what you can do about it.
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- Why typical agency and freelancers lack patience with non-technical entrepreneurs.
- How you can enter into relationships with agencies and freelancers best prepared.
- Why offshoring tech/design help to countries/cultures that are not fully understood can be costly.
- How store owners can hire contractors and staff with a higher success rate.
- Bonus: How Jonathan used Facebook to build my favorite community of Shopify store owners
I want to send you a sample chapter of Ecommerce Bootcamp, absolutely free.
Tell me where to send your sample at ecommerce-bootcamp.com
In the past we've talked about the importance of research, sales funnels, and Facebook ads. But how do we tie those concepts together? Kenn Costales from GrowthHackerKit thinks he can.
Kenn is the founder of Monolith Growth Consulting & GrowthHackerKit.com. He helps consumer eCommerce brands get more conversions. Unlike others, he’s focused on testing full Facebook funnels & building 90 day rolling plans instead of changing ad copy and button colors.
Ezra says, "If you have a business driven by the ad model, you MUST understand upsells, cross sells... it's what's allowed us to grow to $1.5million/month."
What's the best product to sell? Your own! Most people have likely had an idea for a product they'd like to make, but that's all they have: an idea. We don't know what to do next. In today's episode, I talk to product designer Dorian Ferrari about what exact steps to take to go from idea to reality, how much it'll cost, and what pitfalls to watch out for. Dorian Ferrari helps inventors and small businesses take their concepts to prototype or production ready 3D models. With 20 years of experience, his clients come from all over the consumer product spectrum from toys to phones.
Listener Ross asks: "What are 5 must have plug ins / apps?"
Ever experience a crappy product and think, "I can do that better!"
That's what happened to Joe Scarpati. When faced with a nylon watch strap that didn't meet his expectations, he decided to do something about it.
But not before some research to ensure his success.
Joe’s background is in market research, which he has leveraged to offer watch enthusiasts a better nylon watch strap through his company, BluShark.
What if you could throw a conference with one thousand people all interested in what you have to offer? And what if it only cost $3 per attendee?
That's what Zachary McClung did with a virtual conference. (Having spoken at a few myself, I know firsthand just how powerful they can be.) With a relatively unknown brand, he was able to launch a virtual conference that earned him new customers, new connections, media coverage, and more. All with his brand at centerstage.
And he's going to do us exactly how to do it.
When starting your Shopify business, you’ll discover there’s a lot more to consider besides what you’ll be selling. Ross Allchorn takes us back to basics with some advice for first-time storeowners.
Technology has enabled us to easily work from anywhere, but should we? Lee Tengum, successful Canadian serial entrepreneur, joins us to discuss the simple question of where and how you much should you work.
Leo Tropeano was an accountant with a problem: He wanted better fitting jeans without having to sacrifice comfort.
Most men would have accepted existing jeans on the market. Leo instead had his ideal jeans designed & manufactured. Not only did his friends notice, they wanted a pair too.
In today’s episode, Leo tells us his advice for going from Kickstarter to Shopify, and exactly how he found and pitched big blogs on promoting his jeans.
Can you build a profitable brand by ignoring all that online marketing bullshit? Today's guest, Matt Giovanisci, believes you can, and intends to prove it.