The Unofficial Shopify Podcast

Ready to learn the secrets of the world's most successful ecommerce professionals? The Unofficial Shopify Podcast will teach you how to grow your traffic, conversions, and make more money with your Shopify store. Hosted by Kurt Elster, a senior ecommerce consultant, The Unofficial Shopify Podcast is not authorized, endorsed, or sponsored by Shopify– It's a no holds barred discussion of ecommerce marketing strategy.

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    Pad & Quill: How an Award-winning Business Started With $1,200

    If you own a tablet or iPad, you’ve probably shopped for a case for it. And if you bought a case for it, did you ever run across beautiful leather cases that looked like books?

    If so, you and I have the same taste. Pad & Quill makes those luxurious cases.

    Our guest today is Brian Holmes, President, and owner of Pad & Quill. He started the business in 2010 with his wife, Kari.

    It was a desire to create exceptionally crafted luxury accessories (rather than profits) that motivated Holmes when he chose to start the business with a budget of just over $1,000.

    Pad and Quill is the tale of a shop formed with bookbinders, carpenters, a painter and a working mom coming together to create beautiful handmade iPad/iPhone cases, leather bags, and other dry goods.

    In this episode, we dive into his seven-year journey in ecommerce and discover what he’s learned along the way.

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    The Future of Your Checkout (And How It'll Help You Sell More Stuff)

    At Shopify Unite, we heard that Shopify is advancing their checkout process by adding new features like Shopify Pay.

    Advancement in the checkout process is great for merchants, and especially important for Shopify.

    It's important because the Shopify checkout process is tightly controlled. There's limited customization options, and unless you're on Shopify Plus, you're not given access to edit the checkout process.

    This brings us to a controversial point: is it not being able to edit that checkout process good or bad?

    And if we wanted to edit it, how could we do it?

    Then, what would do to improve the checkout process for the better?

    Joining me on the show to discuss it is Jordan Gal.

    Jordan is the Cofounder and CEO of CartHook, a software company that offers products that make your ecommerce business more successful.

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    How to Take Your Email Marketing to the Next Level

    In April during our Unite coverage, I had dinner with Carson McComas, the owner of Shopify Plus agency Fuel Made, and we got to talking about our mutual love of marketing automation, and specifically Klaviyo.

    Now, if you’re not using Klaviyo, that’s okay. Don’t tune out, hear me out.

    Carson mentioned to me that they were having great success with Klaviyo to the point where they were pushing the limits of ecommerce email marketing automation.

    I immediately knew I had to have the rest of the conversation on this show.

    So I emailed Carson, and here’s what he said:

    “Would love have Lisa on with you. She's the bomb and knows email marketing and Klaviyo like a pro. She's generated some pretty incredible ROI for our clients like Beardbrand.”

    Lisa heads the email marketing department at Fuel Made, she specializes in Klaviyo Email Marketing, and she knows it like the back of her hand.

    She's looked through 100's of Klaviyo accounts, helping clients add tens of thousands of dollars in automated monthly revenue by setting up their triggered marketing.

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    How-to Sell More With Content-first Facebook Sales Funnels

    It’s tremendously easy to waste money on Facebook ads, yet we’ve heard so many successful entrepreneurs talk about their success with Facebook Ads. So what can we do stack their cards in your favor?

    Our guest today, Kurt Bullock, walks through a proven blueprint that any store can use to yield better results with Facebook Ads by leveraging content to grow your Shopify store.

    Kurt Bullock is the founder of ecommerce agency ProduceDept, creator of TargetEcho and HelloSocial - which are tools for marketing agencies, and - he's someone we work with on a daily basis at Ethercycle.

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    $3M in 7 Months: The GorillaGoodies Standard Operating Procedure

    When starting an ecommerce store, it generally happens in one of two ways:

    1. You find a pain or problem in your life and realize you can solve it. And that becomes your first product.
    2. Or you want to try ecommerce, then brainstorm a dozen ideas to try.

    Corey Wright has turned the latter into a science.

    Corey started a digital marketing company with his brother in 2005 that focused on helping to recruit and license real estate agents throughout the United States and Canada.

    In May of 2016, he and his brother Casey got the itch to start an e-commerce store to see what they could learn about selling physical products online that may help them better sell their real estate services online.

    Over a weekend, they launched a store selling Donald Trump bobbleheads, which quickly grew much larger than they expected.

    Fast forward three months, they had a full blown e-commerce business, processing over 5,000 orders per month with every part of the supply chain accounted for. In just 7 months, their e-commerce sales accounted for nearly 2/3 of their 2016 revenues and grossed more than $3M in sales.

    Currently, they continue to run their real estate services business, but place a much heavier focus on growing the e-commerce side of their business.

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    The Pet Care Card: How a 21-year-old Built a Six-figure Business

    Your pets are a part of your family, but when the adults go to work, and the kids are at school, your pets are left home alone. So what happens to them if something happens to you?

    That's what a 21-year-old AJ Montoya wondered. So one day he decided to solve the problem by designing a credit card sized card with his emergency contact info. That way if he were ever in an accident, sick or injured and unable to return home to care for his pet, the card would be seen in his wallet, alerting those around you that your pet needs care.

    Now AJ sells that same card (and more) on– and business is good. Quit your job good. Hire your family to work for you good. And on The Unofficial Shopify Podcast, he's going to tell us how it happened, and what you should do differently.

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    Shopify Unite 2017 Pt.3

    Part three of our special Shopify Unite edition of the show in which we cover many of the announcements from Unite last week by interviewing the attendees on-site.

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    Shopify Unite 2017 Pt.2

    Part two of our special Shopify Unite edition of the show in which we cover many of the announcements from Unite last week by interviewing the attendees on-site.

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    Shopify Unite 2017 Pt.1

    This week we have a special edition Shopify Unite edition of the show in which we cover many of the announcements from Unite last week by interviewing the attendees on-site.

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    Free Up Your Business: Delegating & Hiring with Connor Gillivan

    Many Shopify storeowners are bootstrapped solopreneurs, which means you’re handling everything in your business. As your business grows, you may want to delegate tasks, to give yourself free time to do focus on more valuable things, or maybe you just want to work less.

    The first time you hire is the scariest. Where do you start? How do you train people? How should you hire?

    To answer these questions and more, we’re joined by Connor Gillivan, author of Free Up Your Business: 50 Secrets to Bootstrap Million Dollar Companies, founder of, and a veteran ecommerce entrepreneur who has sold over $20 million on Amazon.

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