The Unofficial Shopify Podcast

“How is an entrepreneur like me supposed to scale my Shopify store?” That's what The Unofficial Shopify Podcast aims to answer. Discover new opportunities to grow your store from the world’s most successful Shopify entrepreneurs. Hosted by Kurt Elster, a senior ecommerce consultant and Shopify Plus Expert, The Unofficial Shopify Podcast is not authorized, endorsed, or sponsored by Shopify– It's a no holds barred discussion of ecommerce growth strategy and tactics.

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    eCommerce Trends You Need to Boost Sales Before Black Friday

    The year is half over, which means the holidays will be upon us before we know it.

    The summer, right now, is the time to start preparing for the holidays.

    One way to prepare is to look at what’s working for other ecommerce retailers and cherry pick those ideas for your own brand.

    Joining us to discuss several actionable example of revenue-boosting trends is Kaleigh Moore.

    Kaleigh is a freelance writer specializing in eCommerce. Since 2013, she's been working with various eCommerce platforms and publications like Inc. Magazine and Entrepreneur to highlight the best practices, new data, and rapid growth associated with online sales.

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    How to Get Better Traffic, Free with Semantic Data

    Everyone wants better ranking but that’s not really what they want.

    Stores want more traffic.

    They want that because it leads to sales.

    Sales is what really matters.

    All of SEO is just a marketing channel to get more visitors who turn into customers.

    The main FIX for SEO is better rankings

    What if there was a way to get more sales with the existing rankings you already have?


    By convincing more searchers to click on your search listings.

    More clicks == more traffic == more sales.

    What we’re talking about today is a search enhancement in Google called Rich Snippets, specifically Product Rich Snippets.

    They enhance your existing search results with more data and pixels.

    Eric Davis joins us today to walk us through it in easy to understand terms.

    Eric is founder of Little Stream Software, which helps Shopify entrepreneurs customize their Shopify stores using public and private Shopify Apps.

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    Building The Perfect Shopify Theme

    Not all Shopify themes are created equal.

    Even in the Shopify Theme Store, which has a carefully curated collection of fewer than 50 themes, some are certainly better than others.

    That's we've learned In working on Shopify themes for the last five years.

    (Which is why we now only work on themes from trusted developers.)

    For new store owners on Shopify, choosing the right theme can be an intimidating task.

    On today's episode, I talk through my theming experience, and we take a deep dive into a new theme that's become my preferred go-to choice.

    Joining us is Brad Miller from Out of the Sandbox.

    Brad is the founder and CEO of Out of the Sandbox, the designers of Shopify's best reviewed and most popular themes.

    Out of the Sandbox has been designing revolutionary online shops and setting trends in the ecommerce world since 2011.

    Their theme work has earned them a Shopify Design Award, and they've continued to push the technological boundaries for high-performance ecommerce.

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    How customizable is Shopify, really?

    The biggest misconception about Shopify I hear from people considering the platform is that it’s “not customizable.”

    Joining me to discuss the realities of customization on Shopify is repeat guest Ross Allchorn

    Ross an entrepreneur and a specialist in e-commerce and digital marketing. Founder of ShopCreatify, a Shopify design, development, and customization collaborative.

    His days are filled mostly with solving interesting and complicated issues on Shopify and allowing his merchant clients to squeeze every ounce out of the platform.

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    The Vivian Lou Story: How One Mom Quit Her Job to Sell Insoles on HSN

    In speaking with Shopify entrepreneurs, there are definite patterns that appear in successful stores

    A common one is having a product that solves a pain or problem for people

    Today’s guest sells one product that solves a literal pain and has been tremendously successful doing so

    If you’ve ever worn high heels, you know there are designed for style over comfort

    That’s where Vivian Lou comes in. Vivian Lou is a brand that promises to allow women to wear high heels four times longer without pain.

    Joining me is Vivian Lou’s president, Abby Walker.

    Abby’s entrepreneurial journey started 3 years ago after she picked up the phone and asked one simple question.

    She launched her company as a hobby business (while being a full time working mom of two kids.)

    Since then, her flagship product - an insole for high heels - has been featured in O! Magazine, Real Simple and USA TODAY. It’s also been featured on The View and is sold on HSN.

    In May 2016, she quit her full-time job to pursue her dream and has covered her lost corporate salary (and then some) since November 2016.

    In today’s episode, Abby will explain her journey and the mindset shifts that enabled her success.

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    Pad & Quill: How an Award-winning Business Started With $1,200

    If you own a tablet or iPad, you’ve probably shopped for a case for it. And if you bought a case for it, did you ever run across beautiful leather cases that looked like books?

    If so, you and I have the same taste. Pad & Quill makes those luxurious cases.

    Our guest today is Brian Holmes, President, and owner of Pad & Quill. He started the business in 2010 with his wife, Kari.

    It was a desire to create exceptionally crafted luxury accessories (rather than profits) that motivated Holmes when he chose to start the business with a budget of just over $1,000.

    Pad and Quill is the tale of a shop formed with bookbinders, carpenters, a painter and a working mom coming together to create beautiful handmade iPad/iPhone cases, leather bags, and other dry goods.

    In this episode, we dive into his seven-year journey in ecommerce and discover what he’s learned along the way.

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    The Future of Your Checkout (And How It'll Help You Sell More Stuff)

    At Shopify Unite, we heard that Shopify is advancing their checkout process by adding new features like Shopify Pay.

    Advancement in the checkout process is great for merchants, and especially important for Shopify.

    It's important because the Shopify checkout process is tightly controlled. There's limited customization options, and unless you're on Shopify Plus, you're not given access to edit the checkout process.

    This brings us to a controversial point: is it not being able to edit that checkout process good or bad?

    And if we wanted to edit it, how could we do it?

    Then, what would do to improve the checkout process for the better?

    Joining me on the show to discuss it is Jordan Gal.

    Jordan is the Cofounder and CEO of CartHook, a software company that offers products that make your ecommerce business more successful.

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    How to Take Your Email Marketing to the Next Level

    In April during our Unite coverage, I had dinner with Carson McComas, the owner of Shopify Plus agency Fuel Made, and we got to talking about our mutual love of marketing automation, and specifically Klaviyo.

    Now, if you’re not using Klaviyo, that’s okay. Don’t tune out, hear me out.

    Carson mentioned to me that they were having great success with Klaviyo to the point where they were pushing the limits of ecommerce email marketing automation.

    I immediately knew I had to have the rest of the conversation on this show.

    So I emailed Carson, and here’s what he said:

    “Would love have Lisa on with you. She's the bomb and knows email marketing and Klaviyo like a pro. She's generated some pretty incredible ROI for our clients like Beardbrand.”

    Lisa heads the email marketing department at Fuel Made, she specializes in Klaviyo Email Marketing, and she knows it like the back of her hand.

    She's looked through 100's of Klaviyo accounts, helping clients add tens of thousands of dollars in automated monthly revenue by setting up their triggered marketing.

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    How-to Sell More With Content-first Facebook Sales Funnels

    It’s tremendously easy to waste money on Facebook ads, yet we’ve heard so many successful entrepreneurs talk about their success with Facebook Ads. So what can we do stack their cards in your favor?

    Our guest today, Kurt Bullock, walks through a proven blueprint that any store can use to yield better results with Facebook Ads by leveraging content to grow your Shopify store.

    Kurt Bullock is the founder of ecommerce agency ProduceDept, creator of TargetEcho and HelloSocial - which are tools for marketing agencies, and - he's someone we work with on a daily basis at Ethercycle.

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    $3M in 7 Months: The GorillaGoodies Standard Operating Procedure

    When starting an ecommerce store, it generally happens in one of two ways:

    1. You find a pain or problem in your life and realize you can solve it. And that becomes your first product.
    2. Or you want to try ecommerce, then brainstorm a dozen ideas to try.

    Corey Wright has turned the latter into a science.

    Corey started a digital marketing company with his brother in 2005 that focused on helping to recruit and license real estate agents throughout the United States and Canada.

    In May of 2016, he and his brother Casey got the itch to start an e-commerce store to see what they could learn about selling physical products online that may help them better sell their real estate services online.

    Over a weekend, they launched a store selling Donald Trump bobbleheads, which quickly grew much larger than they expected.

    Fast forward three months, they had a full blown e-commerce business, processing over 5,000 orders per month with every part of the supply chain accounted for. In just 7 months, their e-commerce sales accounted for nearly 2/3 of their 2016 revenues and grossed more than $3M in sales.

    Currently, they continue to run their real estate services business, but place a much heavier focus on growing the e-commerce side of their business.

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