The Unofficial Shopify Podcast

“How is an entrepreneur like me supposed to scale my Shopify store?” That's what The Unofficial Shopify Podcast aims to answer. Discover new opportunities to grow your store from the world’s most successful Shopify entrepreneurs. Hosted by Kurt Elster, a senior ecommerce consultant and Shopify Plus Expert, The Unofficial Shopify Podcast is not authorized, endorsed, or sponsored by Shopify– It's a no holds barred discussion of ecommerce growth strategy and tactics.

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    The Beard King: How a Hairy Sink Launched a 7-figure Business

    In today's episode, Nicholas Galekovic, the entrepreneur behind Beard King, joins us to discuss a journey that went from his bathroom, to Shark Tank, to a viral-success product that has resulted in a seven-figure business in less than five years.

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    Is dropshipping dead? What successful dropshippers know

    Is dropshipping dead? In today's episode, you'll learn the answer, as well as what it takes to become a successful dropshipper, and even how dropshipping can scale your existing store. Our guest today is Tomas Slimas, Chief Marketing Officer at Oberlo. He should know– Oberlo users have sold more than 100 million products during the last 24 months.

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    Game of Bluff: Your Internet Law & Copyright Infringement Primer

    Doing business online without retaining an Internet lawyer is the equivalent of playing Russian Roulette– things tend not to end well. The days of the Internet being the Wild West are long gone. The empire is striking back! In this episode, you'll learn on how to protect yourself, how to best to comply with laws applicable to conducting business online such as the DMCA and FTC regulations, and how not scary it really is.

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    Marriage for Entrepreneurs with Julie Elster (Valentine's Day Bonus)

    Ever wonder what it's like to be married to an entrepreneur? Or how a self-employed couple make it work and what the potential pitfalls may be?

    My wife and I both are business owners who work together, and we make it work, but not without a few key considerations.

    In this bonus episode, my wife and I discuss our unconventional relationship from our bedroom.

    Listen now.

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    Sourcing: How to find the right factory for your product idea

    In this episode you’re going to learn how to find a factory to manufacture your brilliant million dollar idea, how to avoid getting ripped off, and what mistakes to avoid when vetting a factory. Our guest today has brought dozens of products to market, run three ecommerce companies (sold one), and been a part of projects on Kickstarter raising over seven figures. Nathan Resnick joins us from his new company, Sourcify, a platform that makes manufacturing easy. Having helped hundreds of companies manufacture products around the world, Nathan is going to discuss with us how to find, vet, and build a relationship with a factory so that you can turn your idea into a real product.

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    Automating the Ultimate Customer Service Experience

    In this episode you’re going to learn the ins & outs of tackling customer support as you scale your business. So how do you get customer support off of your plate while providing an amazing experience for your customers? The answer might be automation. I first met today's guest while speaking at the Day With Shopify tour, and immediately knew that he'd made something special. Romain Lapeyre joins us today to discuss customer support automation. After all, he cofounded a customer support automation platform, raised $1.5 million, and niched down on Shopify in the process. Their product, Gorgias, helps Shopify merchants manage all their support requests in one place, and automatically respond to common questions.

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    How to grow a 700,000+ email list with AppSumo's Noah Kagan

    Today’s guest started 2 multi-million dollar businesses, grew a 700,000+ email list, and even knows where to find the best tacos in the world.

    Yes, we’re talking to Noah Kagan who was #30 at Facebook, #4 at Mint and is currently Chief Sumo at, which offers free tools to grow your website traffic.

    Mixergy’s Andrew Warner said, “Noah showed me how to grow my email list and figure out my site’s revenue model. Don’t let his casual, taco-talking style fool you. The guy gets serious business results.”

    Listen now.

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    Validating & Scaling Your Shopify Store using Amazon FBA

    The hardest part of building a brand is often attracting an audience.

    After all, if no one has heard of you, how will you sell to them?

    That’s why it’s been no surprise to me that over the last two years, I’ve helped quite a few successful Amazon sellers expand onto Shopify.

    Starting in a marketplace like Amazon customers find you more easily, and rapidly validate your product-market fit.

    Once validated, you can then leverage Amazon to grow your Shopify store.

    But it’s not all roses and sunshine. There are some issues too.

    Today’s guest is a successful Amazon seller, Shopify merchant, and former Amazon FBA consultant. Noah Deligio will tell us, form his personal experience, how best to leverage both Amazon and Shopify for your business.

    Listen now.

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    How KeySmart Made $1.3 Million on a Product Launch

    When starting out with your store, most folks struggle to get their first sale.

    Then, if you do find your product-market fit, and get traction in your niche, you set your sites on growing to your first million dollars in revenue. And if you can get there, you’d feel pretty great.

    Now what if I told you our guest today got to a million dollars in revenue in a few months on a single new product launch with pre-orders.

    Pretty wild, right?

    On today’s episode, we’ll pull back the curtain on this monumental success.

    Andy Bedell is the head of marketing for KeySmart, one of Shopifys largest e-commerce stores. He is an experienced advertiser and email marketer with over $20 million in revenue under his belt.

    In addition to KeySmart, Andy has consulted advertising agencies, other eCommerce stores, and several Kickstarter campaigns.

    Before entering the eCommerce world he ran advertising for the University of Chicago Booth School of Business Executive Education department.

    Listen now.

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    New Year, New Ads: Facebook Ads Best Practices for 2018

    You already know Facebook is the #1 acquisition channel for your online business. We’re seeing clients with 4-6x returns on ad spend using Facebook ads.

    But Facebook is a rapidly evolving platform. It seems like new features are being added every day. So what should we ad types and features should you be looking to use to grow your Shopify store as we start 2018?

    Joining us to discuss is Facebook ads guru Mojca Zove.

    Mojca is a Facebook Ads expert, author, and international speaker. Her work focuses on helping multimillion-dollar businesses generate more leads and increase profits with a carefully developed Facebook Advertising Strategy, so they can devote their time to other aspects of their business.

    She’s also the author of the Facebook Ads Manual: Everything You Need To Know To Get Started and the creator of The Facebook Ads Academy.

    Listen now.

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