Last year I kept hearing about data science. This year I'm hearing about predictive marketing. Joining us to explain it is Gautham Pandiyan.
Gautham Pandiyan is the Director of Strategic Alliances at Windsor Circle, managing their partnership with Shopify, other eCommerce/Marketing vendors and Agencies "to drive stellar business outcomes." (That's a good line, I should steal it.)
- What is Predictive Marketing?
- Why & how should retailers leverage Predictive Marketing?
- What insights are in the recently released Internet Retailer Retention Marketing Report?
- What are the biggest challenges or obstacles every eCommerce marketer struggles with?
- And why we peacock at conferences
- Windsor Circle Website
- 2016 State of Predictive & Retention Marketing Report, by Internet Retailer
- Retention Analytics Trial Offer
- Social Media: @WindsorCircle, LinkedIn, Facebook
I want to send you a sample chapter of Ecommerce Bootcamp, absolutely free.
Tell me where to send your sample at ecommerce-bootcamp.com