"You can play video games all day if you want, but I'm busting my ass, I want to build an empire." That's what Beav Brodie told me about his journey building his Shopify store TacticalBabyGear.com, an amazing niche store selling tactical-style diaper bags for today's dad. (I know I'm buying one.)
Dads are actively dedicating themselves more than ever to their children’s upbringing these days. While a generation ago tackling a diaper change may have scared off many a dad, these days dealing with a baby’s messy habits is frequently a team endeavor. This co-parenting is a beautiful new norm that extends beyond loaded diapers -- it's a world in which parents find themselves in the trenches of child rearing together. So why are diaper bags still designed as if the wife will be the only one carrying them?
- The journey Beav took in starting his business
- The exact Instagram Strategy he used to grow
- And his favorite app to run their growing store
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