In the second half of a two part episode, Commercial Photographer Adam Rasheed joins us to tell us how you can improve your photography (or hire a professional to tackle it.)
When small businesses want to make a better impression both online and in person, they should showcase their products and services in the best way possible. Unfortunately buying a nice camera or hiring a young relative for a few bucks doesn’t cut. There isn’t only technical ability, but a knowledge of your subject matter involved. At the end of the day, you want a better business, and we'll help you get there.
Get a Free 5-Page Guide on photography for your Shopify store at: http://adamrasheed.com/kurt
Adam is offering the first three people that contact him at firstname.lastname@example.org free photography services for up to 5 products.
- You must have a Shopify Website
- You must have had at least one sale already.
- You must be able to ship your products to California and pay to ship it back if you want them returned.
Show Notes (for part 1 and 2)
Why Do You Need better photos?
Increases confidence: Your Customers feel better about buying from you.
Decreases Risk: Increases Sales
Better Information: Decreases Conversions
Better UX: More Repeat Customers
Better Branding & Positioning: Crucial for higher end or boutique products
Advertising shots for colognes & Perfumes, Beer, etc.
The product is the “hero” of the photograph
Shows some branding in the background and foreground.
You can be more dramatic
All Important Angles
If you have to ask, TAKE A PICTURE!
Starting place: Aperture of at least f/5.6 or f/8. Shutter at least 1/60 of second. ISO no more than 1600.
Having Everything in focus
Focus Stacking: http://www.promote-control.com/
Show it in packaging
Show and ideal version of people using your product as they would in real life.
Display the lifestyle around your product and brand
Use the Ideal version of your target market in an ideal world
You should you never ever use them. Only exception being mockups for apps, websites, etc.
Only when it’s not a part of the product.
Don’t need a $2,000 DSLR
You DO need something that you can control Aperture/Shutter/ISO on.
Replaceable lenses are preferable.
Canon Rebels are a great place to start.
Speedlight (a Flash)
White Foam board
Large Construction Paper
Aperture - Controls how much light goes through your lens and affects depth of field. Also greatly controls exposure.
Shutter - Controls how long your sensor is exposed for.
ISO - Controls that light sensitivity of your camera.
Canon Rebel: http://amzn.com/B00IB1BTWI
Hiring a professional
Industry Relevant Portfolio
Testimonials/ Case Studies
Pricing: catalog (price per product, how many angles, etc.)
Licensing: Ask for full rights.