The Unofficial Shopify Podcast
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Ready to learn the secrets of the world's most successful ecommerce professionals? The Unofficial Shopify Podcast will teach you how to grow your traffic, conversions, and make more money with your Shopify store. Hosted by Kurt Elster, a senior ecommerce consultant, The Unofficial Shopify Podcast is not authorized, endorsed, or sponsored by Shopify– It's a no holds barred discussion of ecommerce marketing strategy.

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    Getting People Talking About Your Brand (Even if you're not an Influencer)

    Pop-Quiz: Which marketing channel is the most effective and costs the least?

    Answer: Word of mouth.

    Today, David Fallarme joins us in this actionable episode to discuss the essentials behind successful word of mouth marketing.

    David currently heads up marketing for ReferralCandy, a Shopify app that gives your store a referral program.

    David's background includes making viral Facebook games played by millions, and he uses that experience to help ecommerce stores increase their sales with word of mouth.

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    Writing Effective Sales Copy with Sean McCabe

    You may have a great product, but it's not going to sell itself.

    If you can’t convince someone your product is the right one for them, it doesn’t matter how good it is. Nobody’s going to buy.

    Maybe you can relate: You launched and nobody bought— or only made a few sales. You launched and nobody cared at all. Crickets. You launched but sales plummeted immediately after.

    Would it surprise you to hear the solution to all these problems is writing?

    It ALL starts with writing. Crafting the right message is critical.

    Writing effective sales copy is an incredibly valuable skill.

    That's why I've brought Sean McCabe on talk with me about writing effective sales copy.

    Sean is an entrepreneur who writes over a million words a year on business, and has helped tens of thousands of students build and grow sustainable businesses with his courses on copywriting, pricing, and marketing. He knows what he’s talking about!

    After today's episode, you should be able to sell MORE of what you sell by learning to write effective sales copy.

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    Shopify Scripts: Getting Started with Gavin Ballard

    What if you could get total control over your pricing discounts & promotions without using an app or discount codes?

    What if your Shopify store let you offer Buy One Get One Free or Tiered Pricing? It would increase your conversions and revenue, right?

    That's what Shopify Scripts empowers you to do. It gives you the power to control your online store’s business logic - the conditional behaviors of your online store; giving you previously unheard-of levels of customization that starts at your customer’s first touch.

    (Note: Shopify Scripts is exclusive to Shopify Plus merchants. If you'd like to learn more about the benefits of Shopify Plus, we've put together a page that highlights the benefits.)

    To navigate the ins & outs of this advanced feature, we're joined by friend of the show Gavin Ballard. He's the founder of Disco, a consultancy which helps businesses solve their Shopify problems and increase their bottom line. He’s the author of the Mastering Shopify Themes course, as well as the popular Bootstrap for Shopify theme framework.

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    Fueled by Death: How Death Wish Coffee Earned a Spot In The Super Bowl

    In 2012, Death Wish Coffee Co. was started in a small coffee shop in Saratoga Springs, NY. Founder, Mike Brown, saw a need for coffee that was both strong and delicious to serve his groggy, morning customers. After creating the perfect blend of beans and combining it with his unique roasting technique, the 'World's Strongest Coffee' was born. Today, thousands of people trust Death Wish Coffee to wake them up and keep them going every day.

    In 2015, we won Intuit’s ‘Small Business Big Game’ competition, which gave us a 30- second commercial spot during the Superbowl. Since then, their business has grown every day allowing them to reach more coffee drinkers than ever before and invest in tremendous marketing efforts. They were the official coffee sponsor of New York Comic Con, they’ve sponsored Nascar Driver Ty Dillon, and they’ve had the opportunity to support amazing charities like the Special Olympics with their products.

    Today we're going to talk with their founder, Mike Brown, to hear his story and how he's made sure the Death Wish brand fits into every aspect of their fans' lives.

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    How Peter Friis crowdfunded more than $200K without Kickstarter

    Let me warn you now: you'll want to have a notepad ready before listening to this episode, because it may be our most actionable ever.

    Peter Friis is CEO and co-founder of ESSIO, the world's first aromatherapy diffuser for your shower.

    He recently had a major breakthrough in their conversion rate by designing an entirely new landing page using industry best practices and directing traffic to this page instead of their website.

    The results?

    A 665% lift in add to carts and 494% lift in conversion rate overall.

    This was great until they ran out of all their stock (because their CPAs were so low).

    They decided tp take the same landing page and convert it into a crowdfunding page where people could effectively get in line (and get a great discount) by pre-ordering. Mind you, they did this all outside of Kickstarter and without the framework of a traditional crowdfunding platform.

    Over the course of 3 months, they sold more than $200K worth of product and were nearly sold out again when their new inventory arrived.

    On today's show, we dive into Peter's story and the ins & outs of what they did and how others can replicate their success.

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    Peter Keller: Growing a Crossfit Store Explosively Without Paid Ads

    Peter founded Fringe Sport out of his garage in 2010 and grew it to 7 figures in revenue in 18 months. Now he is CEO of Fringe Sport, focused on bringing Great Products with Great Prices and World Class Customer Service to WODers and weightlifters. He has one problem though: his friends think he's crazy for his most recent marketing decision...

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    Four Ecommerce Trends for 2017 Marketing Strategy With Phil Kyprianou

    Where should you be investing your resources in 2017?

    To answer that question, we're joined by serial entrepreneur, coach & speaker, Phil Kyprianou. For the past decade, Phil has been dedicating himself to internet marketing. With a Facebook group of nearly 25K Shopify storeowners, Phil is always to give back to the community.

    Having built multiple successful Shopify stores, and worked with Fortune 500 companies and agencies, Phil knows what works based on hard-won experience.

    In today's episode, Phil walks us through what he believes are four pillars for a successful ecommerce business in 2017.

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    The Remarketing Matrix: 10x Your Remarketing Campaigns With This Procedure

    I love remarketing, and I love standard operating procedures.

    Our guest today is a remarketing wizard, and he walks us through a professional methodology for growing your remarketing campaigns in a systematic way.

    Tom Bukevicius is a Principal at SCUBE Marketing, an E-Commerce marketing agency delivering results through PPC & CRO. Tom’s motto is “Magic bullets are for losers. Execution is key”.

    If you have a business that's already selling and maybe even using remarketing, then you know what a tremendous ROI it represents. Tom's advice could 10x your business through remarketing.

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    Step-by-Step Pre-Crowdfunding Campaigns: What to Do Before You Raise Money

    Joining us today is Reid Covington, an energetic entrepreneur with a history of both realizing and accelerating growth for ecommerce businesses. By night, Reid is the founder of Chargemander.com where he successfully raised ~$200k on Kickstarting and another ~$200k on Shopify in their first 3 months in business. By day, Reid is the Director of eCommerce at FCTRY.com where he has helped to 10x their eCommerce channel from $300k/year to almost $3million/year over the last 12 months.

    You'll find out exactly what Reid does to ensure their success on Kickstarter, and he even reveals his never-been-shared-publicly-before Kickstarter growth-hacking secrets. He even shares the real numbers behind their winning campaigns.

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    Michael Steele: Sell Like a Human

    On this show, I interview two kinds of people. ecommerce entrepreneurs who walk the walk, and ecommerce professionals talk the talk. On rare occasion, you find a unicorn of an entrepreneur who does both. A few weeks ago we had Chad from Skubana who fit the bill. And this week I've found another unicorn! Micheal Steele, a self-made man, who runs a shop with his wife, and then takes the applied learnings from that store and uses them to inform his consultancy, Sell Like a Human.

    As director of marketing for two ecommerce business, Michael specializes in using marketing automation to sell like a human. What's that mean? We'll find out!

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    Embracing Controversy: How This Bikini Startup Went Viral

    Of all the store owners I hear from with thoughts on finding & engaging customers on social media, Candice Galek, CEO and Founder of Bikini Luxe is by far one of the most impressive. In under two years, she took her Shopify store from her living room in Miami Beach to a warehouse and a team of more than 40 employees worldwide all while amassing a social media following of more than 250,000. In today's episode, Candace pulls back the curtain on her humble beginnings, tremendous growth, and her contrarian approach to social media.

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    Podcasting for Business: The Tremendous Growth Engine

    Podcasting could be a tremendous growth engine for your business, and it's more accessible than ever. You don't need expensive equipment and an audio engineer to make a podcast that people will love. Ben Kreuger joins us to walk through why and how to start podcasting.

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    From 0 to $20 million dollars: Chad Rubin's Story

    Chad Rubin builds e-commerce businesses. Fresh out of college and Wall Street, he took his family vacuum business online and built his own direct to consumer e-commerce business called Crucial Vacuum. He grew it from 0 a $20 million dollar valuation in just 7 years.

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    We Built a Shopify App for Fun & Profit

    One of the best things about Shopify is its extensibility and the ecosystem that goes along with it. Recently we released our first (and currently only) Shopify app, and wanted to share that experience with you. It turns out it’s surprisingly easy to custom apps for a store’s private use, and almost as easy to monetize those apps in the Shopify app store. Jeremy Green, who developed Crowdfunder App with us, joins us to discuss the experience.

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    Sell More with Email Autoresponders

    Klaviyo's Chad Vanags joins us to explain just how easy it's become to use data-driven personalization in your email marketing to make more money on autopilot. He breaks down what email flows consistently make the most money, and what the best practices to use when implementing those workflows.

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    Expanding your Ecommerce Business on Amazon with Kiri Masters

    If you can't beat 'em, join 'em, right? That's what a lot of Shopify store owners are saying about the 800lb gorilla of ecommerce: Amazon. Fortunately, selling on Amazon and having your own store is not mutually exclusive. Kiri Masters, an absolute master of Amazon sales, talks us through it.

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    Profitable Facebook Ads & Audiences Decoded with Kurt Bullock

    Facebook is giving us more ways than ever to quickly and inexpensively generate custom audiences. As a busy store owner, learning to navigate Facebook's myriad of advertising options effectively can be a time-consuming endeavor.

    Kurt Bullock joins us to discuss Facebook's new options, and you can use them to set up a sales funnel that segments and targets customers through their relationship with your brand.

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    Best-Seller Insights & The Top 10 Shopify Apps to Increase Sales with Tom Davies

    Black Friday is right around the corner, but it's not too late to set your store up for maximum sales.

    Tom Davies, creator of the Best Seller Insights app, joins us to discuss four ways that knowing your store's best (and worst) sellers can maximize your store’s success.

    After that, we dive into Tom's list of ten Shopify apps to boost your store's sales.

    I guarantee there's at least one app, strategy, or tactic in this episode that you can implement today to make more money in your store before the holiday season kicks off.

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    Shopify Plus: An In-Depth Guide with Mac King

    In the past, growing storeowners would sometimes wonder, "What happens if I outgrow Shopify?" In response to that question, Shopify launched an enterprise-level plan called Shopify Plus. It hosts huge brands like Kylie Cosmetics or the Los Angeles Lakers, in addition to our very own friends EverestBands and KeySmart.

    If you're already on Shopify, you might wonder if and when Shopify Plus is right for you.

    To answer those questions, Mackenzie "Mac" King joins us. He should know, he's run his own successful Shopify store, and is currently Shopify Plus Expert Manager at Shopify. He's not part of the sales team, but instead works with Shopify's partners (like Kurt) to provide a great experience to Plus stores.

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    Get Wallet-out Google Shopping Traffic with Brett Curry

    Google Shopping ads are one of the leading traffic sources that can give you the ultimate edge. This hidden gem is often overlooked by store owners (and your competition.) Brett Curry, author of The Ultimate Guide to Google Shopping, joins us to walk through setting up profitable product listing ads.

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    A/B Testing: Is it a 'sack of money' button?

    What's a good conversion rate? One that's better than last month.

    But how did you get there?

    Nick Disabato has built a career on research-focused A/B testing. Over the past year, he's helped Shopify Plus store KeySmart achieve extraordinary success. He joins us today to discuss that journey and how you can improve your store 5% monthly with his approach to split testing.

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    Conversion Rate Optimization & User Research with Joris Bryon

    I'm a sucker for conversion rate optimization talk because so many people approach it differently. I always learn something new. Which is why I jumped at the chance to talk to Joris Bryan in Malta about how he views conversion rate optimization.

    Co-founder of dexter.agency, Joris is, among other things, a ConversionXL Certified Optimizer, author of Frankwatching and Emerce, conversion optimization trainer for Frankwatching and guest lecturer ‘Data-driven Conversion Optimization’ at University College Ghent.

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    Violent Little Machine Shop: Morale Patches & a Mindset for Success

    Today's guest runs the least politically correct store we've come across, and we love it.

    Yanne Root, founder of Violent Little Machine Shop, has made a business out of inappropriate morale patches.

    In this episode, we talk about Yanne's individual journey, what makes his business successful, "the voice" he presents to customers, and the mindset he uses to stay successful.

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    The Perfect Shopify Funnel with Richard Patey

    In an ideal world, we could point a Facebook ad at your homepage and generate sales. But we don't live in a perfect world, and that's a terrible strategy.

    Joining us to share the winning strategy that he used to grow and sell his own Shopify store is Richard Patey.

    Richard Patey is the founder of funnelengine.com which offers done for you marketing & sales funnels for ecommerce stores.

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    Crowdfunding Secrets For Kickstarter Success with Scott Adamson

    Did you know $2.5 billion dollars have been pledged to Kickstarter projects? Billion. With a B.

    That's just for successful campaigns. Only 35% of campaigns end up getting funded on Kickstarter.

    So what can you do ensure success on Kickstarter?

    Joining us to tell us to share crowdfunding secrets of success is Scott Adamson, co-founder of Kickbooster Inc.

    Since launch, Kickbooster has worked with over 1300 crowdfunding campaigns, has been featured by tech writers at Tech Crunch, Gadget Flow, Art of the Kickstart and Crowd Crux, and was promoted on Product Hunt. Kickbooster has quickly become a staple tool in the crowdfunding community.

    Scott has personally worked with hundreds of crowdfunding campaigns including a handful of multi-million dollar projects that have used both the Kickstarter and Indiegogo platforms to raise seed money for early startups and innovative ideas.

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    From the Detroit Tigers to Shirt Maker: Steven Fisher's Story

    In this episode we're talking to Steven Fisher, Co-Founder and CEO at State & Liberty Clothing Company, about his journey and meteoric rise to success.

    Prior to founding the company, Steven graduated from the University of Michigan and worked for the Detroit Tigers in data analytics. After being disappointed and frustrated with all other dress shirts on the market, Steven and co-founder Lee launched State & Liberty Clothing Company in January of 2015. By focusing on fit, feel and a professional look, they've have created the best dress shirt on the market for the athletically built.

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    Hustling to change your life with Neil Patel

    Heart. Head. Habits. Those are the three most important components to achieving success. Sound easy? Think again.

    Neil Patel, Jonas Koffler, and Patrick Vlaskovits are releasing a new book called Hustle. It’s a game-changing guide to finding success and outsmarting the system.

    In this bonus episode, Kurt calls Neil to find out what Hustle is all about.

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    Offering Wholesale: Solutions & Realities with Ross Allchorn

    Using Shopify for Wholesale is one of the single most requested "features" I hear from new and existing clients. But there's several ways to go about it, and no obvious right way until you've experienced it.

    In this episode, South African Shopify Expert Ross Allchorn and I put our heads together and come up with a best practice solution for adding a wholesale channel to your ecommerce business.

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    Tactical Diaper Bags & Side Hustles with Beav Brodie

    "You can play video games all day if you want, but I'm busting my ass, I want to build an empire." That's what Beav Brodie told me about his journey building his Shopify store TacticalBabyGear.com, an amazing niche store selling tactical-style diaper bags for today's dad. (I know I'm buying one.)

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    Starting Adwords from scratch - From $0 to $10K as fast as possible with Daryl Mander

    Want to start with AdWords but don't know where to begin? That makes two of us. To put it all in perspective, Daryl Mander, an online advertising consultant with 10 years experience running effective advertising campaigns specializing in PPC, Facebook, Retargeting and Display advertising for small ecommerce businesses joins us.

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    Optimizing for Retention & Repeat Purchases with Eric Davis

    Building a base of loyal and repeat customers is a top goal of many Shopify stores.

    Unfortunately, it's difficult to find what characteristics these valuable customers share so stores end up with weak, generic customer retention plans which lose them customers.

    Instead, by focusing on three key metrics for your repeat customers in your retention plan, you can keep those customers loyal and grow your store's revenue.

    Eric Davis joins us to walk through why what key metrics we should be checking, and why. He's suited to discuss it as his consultancy, Little Stream Software, helps ecommerce entrepreneurs customize their Shopify stores using public and private Shopify Apps.

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    Abandoned Carts with John Peder

    "As a store owner, you've probably heard the term before but you might not be sure what cart abandonment is. Simply put, not everyone who visits your store will become a customer. That's to be expected. However, for various reasons, some of your would-be customers will add products to their baskets and then fail to complete your checkout process."

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    Jobs to be Done: Kurt Buys Luggage with Eric White

    If there’s one recurring theme in The Unofficial Shopify Podcast, it’s that you have to talk to your customers. So today, we’re going to talk to a real-life Shopify customer about a purchase: me.

    In this episode, Eric White demonstrates how to conduct a customer interview… me about a recent purchase I made from a Shopify. He’s good at it too, he helps businesses use Jobs-to-Be-Done thinking to design, market, prototype and manage innovative products and services.

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    Predictive Marketing & Green Pants with Gautham Pandiyan

    Last year I kept hearing about data science. This year I'm hearing about predictive marketing. Joining us to explain it is Gautham Pandiyan. Gautham is the Director of Strategic Alliances at Windsor Circle, managing their partnership with Shopify, other eCommerce/Marketing vendors and Agencies "to drive stellar business outcomes." (That's a good line, I should steal it.)

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    Hiring Shopify Experts with Jonathan Kennedy

    Ever try to hire a contractor, freelancer, or even Shopify Expert only to have them disappear or stop returning your calls? You're not alone.

    After seeing firsthand the white spaces that Shopify's growth and simplicity create in the market, Jonathan Kennedy created a new Shopify experts category for small tasks based on some of the needs of an exploding user base. We discuss why it's so hard to hire, and what you can do about it.

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    Facebook Funnels & Growth Hacking with Kenn Costales

    In the past we've talked about the importance of research, sales funnels, and Facebook ads. But how do we tie those concepts together? Kenn Costales from GrowthHackerKit thinks he can.

    Kenn is the founder of Monolith Growth Consulting & GrowthHackerKit.com. He helps consumer eCommerce brands get more conversions. Unlike others, he’s focused on testing full Facebook funnels & building 90 day rolling plans instead of changing ad copy and button colors.

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    Designing Products & 3D Printing with Dorian Ferrari

    What's the best product to sell? Your own! Most people have likely had an idea for a product they'd like to make, but that's all they have: an idea. We don't know what to do next. In today's episode, I talk to product designer Dorian Ferrari about what exact steps to take to go from idea to reality, how much it'll cost, and what pitfalls to watch out for. Dorian Ferrari helps inventors and small businesses take their concepts to prototype or production ready 3D models. With 20 years of experience, his clients come from all over the consumer product spectrum from toys to phones.

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    Market Research Made Easy with Joe from BluShark Straps

    Ever experience a crappy product and think, "I can do that better!"

    That's what happened to Joe Scarpati. When faced with a nylon watch strap that didn't meet his expectations, he decided to do something about it.

    But not before some research to ensure his success.

    Joe’s background is in market research, which he has leveraged to offer watch enthusiasts a better nylon watch strap through his company, BluShark.

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    Virtual Conferences & Growth Hacking with Zachary McClung

    What if you could throw a conference with one thousand people all interested in what you have to offer? And what if it only cost $3 per attendee?

    That's what Zachary McClung did with a virtual conference. (Having spoken at a few myself, I know firsthand just how powerful they can be.) With a relatively unknown brand, he was able to launch a virtual conference that earned him new customers, new connections, media coverage, and more. All with his brand at centerstage.

    And he's going to do us exactly how to do it.

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    Backyard Offices & Co-Working Spaces with Lee Tengum

    Technology has enabled us to easily work from anywhere, but should we? Lee Tengum, successful Canadian serial entrepreneur, joins us to discuss the simple question of where and how you much should you work.

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    Well-Endowed Men & Pitching Bloggers with Leo Tropeano

    Leo Tropeano was an accountant with a problem: He wanted better fitting jeans without having to sacrifice comfort.

    Most men would have accepted existing jeans on the market. Leo instead had his ideal jeans designed & manufactured. Not only did his friends notice, they wanted a pair too.

    In today’s episode, Leo tells us his advice for going from Kickstarter to Shopify, and exactly how he found and pitched big blogs on promoting his jeans.

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    How to Dramatically Increase Email Click-through Rates With Data you Already Have

    Joining me today is Taylor Sicard. Taylor runs the growth and partnerships at Rare.io, but I first met him years ago when was an early member of the Shopify Partners team building out their partner program, and spends his spare time running his Shopify stores.

    In doing that, he has so much institutional knowledge, that when I talked to him last week, I learned so much I knew we had to record a podcast. We discuss deliver the right email at the right time, showing your customers the right content, and utilizing the data collected to impact how you run your store.

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    The Future of eCommerce: How Shopify is Enabling Commerce Everywhere

    Levin Mejia, Shopify Designer Advocate, discusses the future of ecommerce and how Shopify is pushing the envelope forward. At Unite, we announced several new products and features designed to help us and our partner ecosystem build immersive multi-channel commerce solutions for the over 243,000 merchants using Shopify. While we were excited to share the news with you all, we’re even more excited to see what you’ll create.

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    How Andy Bedell Tripled Revenue With Facebook Video Ads

    Andy has been running PPC ads for a while, but struck gold about a year ago with Facebook video ads. After just 2 weeks of running video ads he was able to triple the revenue of a large Shopify store. Now he has set up thousands of ad campaigns, and he has discovered a formula for telling good stories that make great video ads. He is here today to share that formula so you can make profitable Facebook video ads for your Shopify store.

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    Jay Myers: What Successful Shopify Storeowners Know

    With 22 apps in the app store, and a staff of one hundred, Jay Myers and the Bold Apps team has learned a lot about ecommerce. In this episode, we learn what separates successful stores from the rest of the pack.

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    CMS Made Simple: How to Work Around Shopify's Limitations

    Ever find yourself editing a product in your store and wishing you had more options that just title and description?

    Our guest John Carbone did.

    John is a senior Drupal developer, who loved Shopify's ecommerce abilities, but missed the extensibililty provided by Drupal. After first developing a solution to merge the two platforms together, he developed a clean way to add custom fields to Shopify's product pages.

    If you've ever wished you could easily add different specifications to various products, then this episode is for you.

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    Outsource Your Back Office: Dan Arriola on Logistics & Fulfillment

    Sick of picking & packing orders yourself? How about warehousing? You've probably considered outsourcing fulfillment (or you will) but don't know where to begin. That's how I felt! So we brought in Dan Arriola, CEO of iD Commerce + Logistics, is an expert on scaling e-commerce businesses. Having partnered with both startups and Fortune 500 online retailers alike to streamline their fulfillment operations, Dan walks us through everything you wanted to know about fulfillment.

    Bonus: iD Commerce and Logistics is giving away 3 months of free fulfillment services to 3 podcast listeners!

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    John McIntyre: Automating Email Campaigns To Win Customers

    Email marketing can be HUGE for ecommerce stores and online retailers. Problem is, most companies do it wrong. Or they just don’t do it at all. Joining us unpack email marketing is John McIntyre. John McIntyre is the founder of ReEngager, a done-for-you ecommerce email marketing agency. ReEngager helps ecommerce companies increase total sales by 15-30% with email marketing.

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    Nate Murray: The Mindset to 42 Shopify Stores

    "We all have the currency of time that we can't get back, so where do we invest it?" asks Nate Murray, founder of Merchline. Started in 2001, Merchline now operates a whopping 42 Shopify storefronts. In this episode, learn the attitude and ethos that empowers that tremendous success.

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    Rand Fishkin on SEO for Ecommerce Websites

    One of the most misunderstood aspects of any online business is SEO. To clear it up, I talked business, philosophy, SEO, mustaches, and more with Rand Fishkin. Rand (AKA Wizard of Moz) is the founder and former CEO of Moz.com, co-author of a pair of books on SEO, and co-founder of Inbound.org. His advice for Shopify storeowners may surprise you.

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    You Need a Virtual Assistant

    Grow and scaling your business effectively is a must, but as you do that, the first limiting factor you'll reach is yourself. At some point, you'll discover you aren't superman, and you'll need to offload work to others. In this episode we talk to Gina Horkey who gives us an introductory overview of hiring and working with virtual assistants.

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    Revenue Hack: Upgrade Your Order Confirmation Emails

    For most stores, receipts are a missed marketing opportunity. We talk with Adii Pienaar (who previously co-founded WooThemes) and is currently working on Receiptful about what you should be doing with your receipts.

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    Jake Starr: The Recycled Firefighter

    We talk with Jake Starr, a 12 yr veteran firefighter, who makes and sells wallets, belts, and bags out of decommissioned fire hose and U.S. Combat boot leather.

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    Stitch People: Building a Tribe

    "We don't know anything about marketing." That's what one entrepreneurial couple with a successful niche store and growing community of brand evangelists told me... and yet they're doing everything right.

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    Mo' Money, Mo' Problems with nickd

    Our topic today is money & happiness. A lot of entrepreneurs quit their jobs because they’re unhappy, but erroneously think that being rich will make them happy. Yet I’ve met plenty of rich and miserable people.

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    Drunk User Testing with Richard Littauer

    Richard is the brains and the stomach behind The User Is Drunk, a site set up a few months ago to help people learn just how their site looks to a drunk person. Richard and I talk a bit about his story and what you can do today to make your site just that much better for drunk — and, more importantly, sober — users.

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    The Ultimate Facebook Advertising Hack: Dynamic Product Ads

    Our topic today is Facebook Ads which we’ve covered before, but specifically, we're excited about a new kind of ad: dynamic product ads! (Which are twice as exciting as they sound.) Guest: Zach Greenberger, Founder of adMixt and Flightplan

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    Customer Retention: How to Keep Customers Coming Back

    To build a sustainable ecommerce business, getting customers to buy should only be the start of a much longer relationship. Retaining customers (and turning them into brand evangelists) is the secret of revenue maximization that the big boys have known for years. Ross Beyeler of Growth Spark joins us today to discuss how to achieve prolonged success with your Shopify business.

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    Alex O'Byrne: 100 Orders on the First day

    Alex O'Byrne recently launched the new Negative Underwear website, which took an astonishing 100 orders on the first day alone, followed by 7000 unique visits in just 5 days. Alex pulls back the curtain and discusses the strategies necessary to achieve those results... and they're surprisingly grassroots.

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    Entrepreneur's Journey: How Diana House Started an Industry

    Being keen to identify niches – Diana House literally started an industry with her company selling mala beads and intentional accessories. Now with hundreds of competitors, Tiny Devotions founded in 2009 is still the innovative leader in the space. Hear our journey and the lessons she's learned along the way.

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    Masterminds: The Entrepreneur's Secret Weapon

    I owe much of my business success to my Mastermind group– I credit being in a mastermind with boosting my revenue 10x. So what is a Mastermind, how do they work, and why or how should you join one? To answer that question, Kai Davis and Jonathan Stark join Kurt to discuss their own mastermind experiences.

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    Small Business Accounting 101: Hiring a Bookkeeper

    The year is almost over, and that means one thing: time to get your books in order! With running a business, you already know you need to stay on top the accounting that goes along with running a store. Joining us in this episode is Donnie Cooper of LessAccounting, to discuss why and how to make bookkeeping nothing like going to the dentist.

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    Are Instagram ads the now best bang for your buck?

    Instagram ads are the newest PPC channel, and, as such, are crazy affordable. That’s good news for advertisers. Kit CEO Michael Perry joins us again to tell us how he cracked the code on Instagram. In this episode, we break down proven strategies that will help you take over all aspects of Instagram.

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    Make Stuff Happen: The Power of Side Projects

    What's wrong with a lifestyle business anyway? Shopify Designer Advocate Keir Whitaker talks to us about side projects, and why you shouldn't dismiss businesses that pay their way but aren't built to flip. (Oh! And check out Kurt's new website --> http://kurtelster.com/ and while you're there, join the Insider's List, we've got some exciting things coming up you won't want to miss.)

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    Get Specific: The Power of Positioning

    Want to stop competing against Amazon and everyone else? Consultant Philip Morgan will teach us how to use hyper-specific positioning to make that happen. (Oh! And check out Kurt's new website --> http://kurtelster.com/ and while you're there, join the Insider's List, we've got some exciting things coming up you won't want to miss.)

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    Get Real with Paul Jarvis: Being Authentic in Marketing

    Joining our episode is special guest Paul Jarvis, a self-described freelancer evangelist who teaches creatives & freelancers how to make their businesses work on their own terms. Defining success on his own terms has made him who he is, and that's what we're going to discuss: the importance of finding your authentic voice and using it in your business. (Oh! And check out Kurt's new website --> http://kurtelster.com/ and while you're there, join the Insider's List, we've got some exciting things coming up you won't want to miss.)

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    Actively Disqualify: When is Shopify the wrong choice?

    You know your market like the back of your hand. Now you need to make a decision about which platform and plugins to use. Is Shopify the right choice? Probably, but when isn't it? We ask the hard questions. PS: Ready to uncover hidden profits in your Shopify store? RSVP for my free Shopify webinar: http://ccst.io/e/kurtinc1

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    Gavin Ballard: Finding the Right Apps for Your Store

    If you've ever run a Shopify store you've almost certainly taken a stroll through the Shopify App Store and installed some of the Apps on offer. But what are Shopify Apps, really? And how can store owners make sure they pick reliable, well-developed Apps that provide a measurable return on investment?

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    Ready for Christmas? Holiday Ecommerce Tips & Tricks [BONUS]

    Bonus mini episode: With the holidays around the corner, let's talk about how we can make the most out of the holidays with the highest degree of success – and the lowest degree of stress. So tackling a full-site redesign in October is probably out of the question. While it might work, it’s too risky. Instead of gearing up for a huge project, let’s focus on some quick wins that you can implement to prep now to prep your store before Black Friday and the holidays.

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    Predictable Revenue: Turn Your Store Into a Money Machine with Subscriptions

    Want to build build predictable, recurring revenue into your online store? Learn how through subscription pricing models. In this episode, Bold Apps' Kevin Wild join us. He's an absolute evangelist for the subscription model, and with good reason. He's product manager of Bold Apps Recurring Orders app for Shopify.

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    3 Mindset Shifts to Double Your Business

    Learn the mindset shifts we uncovered at Double Your Freelancing Conference from our fellow speakers. You'll be inspired to take action, apply a new direction to your own businesses, and strive for productivity and focus. You know, all the things that make you more money.

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    "How do I SEO my Shopify store?" For Dummies

    Yesterday I spent the whole day at the Shopify Retail tour. They'd invited me, along with a few other folks, to answer questions about Shopify and Ecommerce from existing and potential Shopify customers. From 10am until 4:30pm, I talked to a diverse and interesting lot of folks. But every single person asked me some variation of one universal question: "how do I SEO?"

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    I installed Google Analytics: Now what?

    Everyone has Google Analytics installed, but just what are you supposed to do with it anyway? Jevin Maltais of Quickjack Solutions and the Ecommerce Growth Weekly newsletter tells all the exciting things we can do with Google's free analytics tool.

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    Step on The Gas: Jordan Gal on Building Successful Ecommerce Businesses

    Jordan Gal is the Co-Founder and CEO of CartHook, an effective abandoned cart recovery solution. Previously he was the Co-Founder of YCA Shops which operated a network of niche ecommerce stores. That company grew quickly and was acquired in mid-2009, so Jordan knows a thing or two about successful ecommerce. On top of that, he hosts the popular Bootstrapped Web Podcast.

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    Michael Perry: Digital Marketing Assistant

    Kurt talks with Michael Perry, CEO of Kit: a Digital Marketing Assistant for Small Business Owners. Michael just got back from the Shopify retail tour where he met hundreds of Shopify store owners, and presented to thousands of store owners on The Art of Facebook Ads.

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    Inbox Zero: A guide to email triage

    If you ever feared opening your email, then this episode is for you. Clocking in at 30 minutes and jam packed with golden nuggets of inbox triage wisdom for busy store owners and professionals.

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    Keith Perhac: Building Your Sales Funnel Pt.2

    Keith returns to talk shop and come up with high-level revenue growth strategies with Kurt. This one is like eavesdropping on two conversion optimization pro's talking shop.

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    Winning Product Photography with Adam Rasheed Pt.2

    Great photos can mean the difference between a new customer and a lost sale. Commercial Photographer Adam Rasheed joins us to tell us how you can do that yourself (or hire a professional to tackle it.) [Part 2]

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    Winning Product Photography with Adam Rasheed Pt.1

    Great photos can mean the difference between a new customer and a lost sale. Commercial Photographer Adam Rasheed joins us to tell us how you can do that yourself (or hire a professional to tackle it.)

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    Josh Highland: Shopify Empire

    Josh Highland Giese Better known as Josh Highland, owns and operates Venntov.com, a software and services company focused on the Shopify platform. Venntov.com has been a certified Shopify Expert since 2011 and has assisted hundreds of Shopify shop owners.

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    Keith Perhac: Building Your Sales Funnel Pt.1

    We covered the sales funnel (What is it and why do we care?) and how to optimize your sales funnel to get the most lifetime value out of your customers while providing the best experience.

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    Zach Weiss, worn&wound, Affordable Watch Strap King

    Zach is a lifelong watch collector and has the stash of scratched up Swatches to prove it. He holds a B.A. from Bard College in Studio Arts and a Masters of Design in Designed Objects from the School of the Art Institute of Chicago. As a working product, graphic and packaging designer, he views watches as the perfect synergy of 2D and 3D design: the place where form, function, fashion and mechanical wonderment come together. He has even had some viral success with his own ORBO digital watch concept.

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    Google's Mobile Apocalypse & Jonathan Stark

    On April 22nd 2015, Google began actively ranking websites based on mobile-friendliness. To dig deep on what that means, and how Shopify store owners can take advantage of it, we reached out to Jonathan Stark, a mobile strategy consultant who helps consumer brands thrive in the post-PC era.

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    Following Your Passion & Making the Jump

    It all started with a simple idea – design fresh high-quality unique items. Just one month after Jeff had graduated college, married his high-school sweetheart, moved to Burlington, VT, and started a full-time design job, he found myself brainstorming about launching his own brand centered around a love for typography and minimal design: Ugmonk.

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    United Pixelworkers: A Post Mortem

    We talk with Nathan Peretic about the complete lifecycle of his beloved Shopify store– United PIxelworkers– and why he had to close it to grow his t-shirt business.

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    Responsive is Everything: Straight Talking 2014 Ecommerce Holiday Data

    Every day we see analytics data from our client's stores, and most of the time we use it as a benchmark of our performance and move on. But sometimes, we look at all of that data as a big picture. This week, we looked at Google Analytics data about 41K visitors to our client's store during Black Friday weekend.

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    How One Man Quit His Job To Sell Wallets Featured in GQ

    Ever dream of quitting your 9-5 job to do your own thing? How about manufacturing your own product and selling it direct to consumer? That's what Kyle Bardouche did. But get this, he launched 7 different products in 3 months. That's

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    Essential E-commerce Processes For Growing Your Business

    Grant Merriel, has been an online strategist for over 600+ start-ups and established businesses. And he's obsessed with using processes to streamline his own businesses. We were lucky enough to talk with him (before he jetted off to the Phillipines after our call) about how Shopify store owners can use processes to save time and money in their own businesses.

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    Brutally Honest SEO Advice for Ecommerce Entrepreneurs

    Kai Davis is a dynamite internet marketing professional. He’s really reinventing how his clients view SEO and creating an amazing suite offerings with which anyone can build an amazing organic stream for their website. We discuss the things a Shopify store owner must know to see the difference between a real SEO pro and a snake oil salesman.

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