This episode is a little bit different in that we talked to the owner of a closed but beloved Shopify store called United Pixelworkers. UPW sold a collection of niche t-shirts for graphic designers and web workers in general, each themed as a local labor union. They were great, and we even have one.
If you'll join the three of us for 40 minutes of value-packed advice, Nathan shares with us his story and drops some great advice...
- How to market yourself using the law of reciprocity
- How to borrow an audience and trade up the chain
- The advantage of pre-orders flash sales
- and why you have to be shameless.
You can follow Nathan on Twitter, and check out his current venture Cotton Bureau – A curated online community for high quality t-shirts. Seriously high quality. We found ourselves drooling over half of them.
PS: Be sure to subscribe to the podcast via iTunes and write a review. iTunes is all about reviews!