What's the one conversion rate optimization tactic that can create a 7% add to cart increase, 41% average order value boost, and 11-21% increase in conversion?
Your payment options!
Today we're talking to Paul Paradis of payment solution Sezzle about the societal problem that's stopping merchants, and then we'll be joined by Australian Ecommerce Entrepreneur Dave Diamond to hear how he's marketing alternative payment methods in his stores.
Paul is Cofounder and Chief Revenue Officer at Sezzle, a company focused on financially empowering young consumers. Paul is a seasoned sales and marketing professional with over 10 years of experience in the eCommerce, management consulting, medical device, and entertainment industries. Paul has a BA in Political Science from Davidson College and an MBA from the University of Minnesota’s Carlson School of Management.
We'll find out:
- The societal problem around payments that is killing your conversions
- How Sezzle can help you fix it (and what it'll cost)
- What type of financing options are (and aren't) right for
- How to use your payment methods as a marketing hook
Tune in for more details!
- Sezzle - Get offering a 30-day free trial of Sezzle when you sign up through the Unofficial Shopify Podcast link at sezzle.com/tusp. You can test how big of an impact we have on conversion and basket sizes without paying a dime for the first month, and if you're not seeing the results you want, you can cancel at any time.
- Dave Diamond on LinkedIn
Share your thoughts
Never miss an episode
Help the show
- Leave an honest review on iTunes. Your ratings & reviews help, and I read each one.
- Subscribe on iTunes
What's Kurt up to?
Grow Your Store in 2018
- Apply to work with Kurt to grow your store.
- Prefer to DIY? Read a free sample chapter of Kurt's book Ecommerce Bootcamp, absolutely free. Tell me where to send your sample at ecommerce-bootcamp.com
- Learn what's Shopify Plus got that regular Shopify doesn’t?”