The Unofficial Shopify Podcast
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“How is an entrepreneur like me supposed to scale my Shopify store?” That's what The Unofficial Shopify Podcast aims to answer. Discover new opportunities to grow your store from the world’s most successful Shopify entrepreneurs. Hosted by Kurt Elster, a senior ecommerce consultant and Shopify Plus Partner, The Unofficial Shopify Podcast is not authorized, endorsed, or sponsored by Shopify– It's a no holds barred discussion of ecommerce growth strategy and tactics.

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Using Emotion to Optimize Conversions With Talia Wolf

As founder and chief optimizer at GetUplift, Talia Wolf uses emotion, customer-centric research and persuasive design to generate more revenues, leads and sales for businesses.

Recently listed as one of the most influential experts in conversion optimization, Talia is a conversion optimization specialist, trainer and keynote speaker.

Today she’ll teach us her emotional targeting methodology and why it works so well in increasing conversions.

Listen now.

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Work with Kurt

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Learn:

  • The emotional targeting methodology to increase conversions
  • Why best practices suck
  • The trap of copying competitors
  • How to profile customers
  • Why we buy
  • The myths of conversion rate optimization
  • Why color psychology is total rubbish

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