Using Emotion to Optimize Conversions With Talia Wolf
As founder and chief optimizer at GetUplift, Talia Wolf uses emotion, customer-centric research and persuasive design to generate more revenues, leads and sales for businesses.
Recently listed as one of the most influential experts in conversion optimization, Talia is a conversion optimization specialist, trainer and keynote speaker.
Today she’ll teach us her emotional targeting methodology and why it works so well in increasing conversions.
Listen now.
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Learn:
- The emotional targeting methodology to increase conversions
- Why best practices suck
- The trap of copying competitors
- How to profile customers
- Why we buy
- The myths of conversion rate optimization
- Why color psychology is total rubbish
Links Mentioned:
- GetUplift.co
- CRO Resources
- The Complete List of Psychological Triggers
- DIY Landing Page Optimization Worksheet
- @taligw
- Live Training
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