The Unofficial Shopify Podcast

Abandoned Carts with John Peder

Episode Summary

"As a store owner, you've probably heard the term before but you might not be sure what cart abandonment is. Simply put, not everyone who visits your store will become a customer. That's to be expected. However, for various reasons, some of your would-be customers will add products to their baskets and then fail to complete your checkout process."

Episode Notes

If you're already up-and-running, your store will have abandoned carts. The bigger your store, the more you'll be losing. Abandoned cart recovery is one of the first things you should do to optimize your store and stop leaving money on the table.

Today's guest, John Peder, runs CartRecovery.com. He says, "As a store owner, you've probably heard the term before but you might not be sure what cart abandonment is. Simply put, not everyone who visits your store will become a customer. That's to be expected. However, for various reasons, some of your would-be customers will add products to their baskets and then fail to complete your checkout process."

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