The Unofficial Shopify Podcast

Immutable Laws of Conversions

Episode Summary

How You Can "Opt into Optimization"

Episode Notes

In this episode, our guest packages more than a decade of knowledge and experience into just a handful of immutable laws that can help savvy brands convert more visitors into buyers.

We're joined by Jon MacDonald, founder of The Good, a conversion optimization firm that has helped globally-recognized brands like Nike, Adobe, Xerox, and The Economist exceed their ambitious growth goals.

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